It’s now well into the fourth quarter of the year – the time when most organisations are in the thick of business planning for 2023. This may be a particularly challenging exercise for B2B marketing executives in the face of highly uncertain economic conditions, the threat of a recession, on-going geo-political problems and near run-away… Continue reading Turning Challenges into Opportunities: B2B Marketing in 2023
To mark World Savings Day, we’re sharing our recent work for Scottish Water. The ‘Water Is Always Worth Saving’ campaign underlines the importance of protecting this precious resource. Although it may seem like we get more than enough water, only 1% of rain lands where Scottish Water can access it. So, how can we be… Continue reading WATER IS ALWAYS WORTH SAVING.
There’s a definite trend towards living an alcohol-free life. Increasing numbers of us are ditching booze completely or at the very least moving towards moderation. And if you think it’s just middle-aged folk who can’t hack a hangover anymore then think again: Gen Z is also turning its back on the bevvy. Of course,… Continue reading WHY GOING ALCOHOL FREE IS COOL AF
All too often, society doesn’t give mental health the attention it deserves. Initiatives like World Mental Health Day aim to change this and we’ve also been shining a light on the issue with our recently launched awareness campaign. It gives practical advice on how to look after your mind as well as reassuring those who… Continue reading Shining a Light on Mental Health
At Always Be Content, we’ve got sustainability woven into our DNA. From the start, we’ve believed in helping companies do well by doing good. Our clients share our progressive vision. We’ve helped them build trust with customers and communities. But, in the world at large, progressive values are in peril. The planet’s temperature – and… Continue reading ALWAYS B CORP: JOINING A MOVEMENT FOR CHANGE
2022 is not starting out as a good year for ESG / sustainability-oriented investments, business models and government policy initiatives. The primary cause of the problem is Russia’s invasion of Ukraine. The war has triggered poor returns on ESG-focused investment funds and the sustainability-oriented businesses that comprise them. The conflict has also cast doubts on… Continue reading Will the War in Ukraine Short-Circuit ESG/ Sustainability Efforts?
What’s the connection between NFTs, Weetabix, and Doppelgangers? We’ll get to that later. Yesterday was the Marketing Society Scotland’s Digital Day – a day dedicated to listening to a variety of industry leaders share their view on where we are and where we’re going with digital. As well as what it all means for marketers.… Continue reading A New Wave of Collaboration: The Key to Creative Success
Followed by millions, showered with likes, and courted by brands, social media influencers are big business. In fact, it’s estimated the total spending on influencers by brands could reach $16.4 billion this year. Influencers organically build-up a relationship with their audience, who feel they have a personal connection with them, and it is this personal… Continue reading Follow The Leader: The Rise of Social Media Influencers
By Lauren Blair Deciding what you want to do after high school is hard and I knew University wasn’t my destiny. Instead, I studied Media and Communications at Edinburgh College and ended-up finishing the course from my bedroom during the Covid-19 pandemic. I was desperate to get into the workplace, but I didn’t know what… Continue reading Always Be Learning: A Modern Apprenticeship with Always Be Content
How is Goldman Sachs taking their Venerable Wall Street brand to Main Street? Arianna Orpello Lewko opened her remarks at the November 21, 2021, FCS luncheon in a bold way, saying: “With Marcus from Goldman Sachs, our vision is to create the consumer banking platform of the future. It represents the evolution of relationship-based banking… Continue reading How to Humanise a Wall Street Titan
