Most marketing professionals dream of developing campaigns that produce results now – but also build long-term relationships with customers.
Every CMO feels the pressure to produce quick-fire impact. But while branding takes time, an all tactical approach usually runs out of steam too fast. (Or degrades long-term brand trust.) Our proven methods help you solve the ‘brand and demand’ conundrum. We develop rapid strategies and award winning creative ideas that drive ‘direct-to-customer’ business and enhance the brand experience.
MINI MBA in Marketing
Mark Ritson is probably the world’s best-known ‘marketing guru’. Along with his trenchant columns in Marketing Week, he’s famous for running the Mini MBA in Marketing global online training program. Over 20,000 marketing professionals have already enjoyed the benefits of MBA-level training. And it is enjoyable. So, when Mark could have appointed just about any agency in the world, we’re proud that he entrusted us with helping to build the Mini MBA brand.
SITA
If you’ve ever travelled by air, you’ve almost certainly interacted with SITA’s solutions. They’re the world’s leader in ‘innovation for aviation’. Around 13 billion passengers a year are processed via SITA systems. From check-in to bag drop to biometrics, SITA technology helps airlines and airports cope with rapidly increasing demand. Our expertise in content and account-based marketing helps SITA maintain its leadership in an increasingly competitive market.
Scottish Water
People in Scotland are justly proud of their water. It’s a precious, publicly-owned resource. People who know that have 16.5% higher trust levels in Scottish Water than those who mistakenly believe it’s privatised or just don’t know. Due to the challenges of climate change, it’s vital that Scottish Water brings customers with them on a journey to save water, stop sewer blockages and prevent floods. Our campaign saw a 21% increase in awareness of public ownership – and an 11% rise in “I feel responsibility to take care of Scotland’s water”.
BRITISH GAS
British Gas is the UK’s largest energy company. We were appointed to help the energy giant re-engage with B2B audiences and build new content focused relationships with key segments. The campaign saw dramatic improvements in cost for traffic and strong conversion – up to 60% ‘additionality’ over base sales levels. NPS was raised by +28 and customer numbers increased for the first time in a decade.
UCL
University College London is ranked among the world’s top 10 academic institutions. With around 40,000 students – 40% from overseas – it’s one of the largest universities in the UK. Our student experience helped increase student satisfaction scores by 18% while our brand campaign won at the higher education sector Heist Awards and CUBO Awards for best international initiative.
Institute Of Coding
Click Start is the UK’s national program to increase diversity and inclusion in the tech sector and help bridge the digital skills gap. (There are 850,000 advertised vacancies!) The Click Start initiative seeks to create opportunities for young, excluded groups with free online and in-person courses. Our campaign rolled out across TV, TikTok, Snapchat, Google display and in live events. In its first season, over 4,000 young people from excluded groups graduated from the Click Start program.
WEIR GROUP
Weir Group is a pure play global engineering business with a mission to make mining more sustainable. We developed the core creative on the sustainability strategy which we then built into internal communications and integrated into the online stakeholder comms and investor relations. Weir’s shares enjoyed a 12% uplift in value.
MFMac
Traditionally, law firms have been fairly traditional. Not so MFMac. Formed by the merger of two mid-sized legal firms, Morton Fraser MacRoberts (aka MFMac) is now one of the ‘big four’. But their ambition isn’t to do with scale: it’s to be the ‘most user-friendly’ law firm in the market. And it’s working – with a welter of new briefs from major organisations. We helped the business turn their inspiring vision into an equally inspiring brand for their clients and staff alike.
Book Festival
The Edinburgh International Book Festival is the world’s largest celebration of the written word – featuring famous authors from the four corners of the globe. And yet, times are tough for cultural institutions everywhere. To make matters worse, the Book Festival lost its major sponsor following a last-minute pull out by Greta Thunberg. So, supported by our creative work, it was lovely to see the Book Festival sell 80,000 tickets, bringing in massive queues of young folk for sell-out events like Alice Osema’s graphic novel Heartstopper.
MDDUS
MDDUS is a 120 year old institution which covers doctors and dentists against medical malpractice. The challenge, as for any ‘classic’ brand, is how to move with the times –without losing the heritage, provenance and core brand values which made them successful in former times. However, today’s ‘attention economy’, changing customer journeys and radically altered patterns of media consumption demand a strategic re-think around digital communications. See MDDUS digital annual report.
Scottish Water
Over 36,000 sewers get blocked in Scotland every year. Scottish Water’s engineers are called out 100 times a day to deal with the problem at an annual cost of £7m. Believe it or not, in 90% of cases, the culprit is the humble wet wipe. The problem caused by human behaviour is made worse by climate change. Heavy rains force sewage out of blocked drains into rivers and the sea. Our ‘Nature Calls’ campaign led the call for a ban on wipes made with plastic. The impact was almost instant with a 20% reduction in call outs. Watch the case study film.
Business Beats Cancer
As our pro bono charity partner, we’ve helped Business Beats Cancer raise around £500,000 to support Cancer Research UK’s centre of excellence based at the Western General Hospital. This close connection between amazing medical research and innovative treatment for actual patients is delivering leaps in life-saving treatment for some of the most intractable diseases. While it may seem like a lot of money has been raised, it’s a drop in the ocean compared to the challenge where 1 in 2 people will develop cancer at some stage in life. If you’d like to donate here, we’d appreciate it.
