Think of your brand as the distillation of everything that is you: the people, the products, the mission. Your brand must pack a punch. And, like a good Scotch, people should be able to discern the distinctive notes of your company culture from your brand. To know when, where, how and whom to serve your brand – that’s the craft of great brand strategy.
Entering a new market, developing a new product, upgrading a legacy system… These might seem like independent projects. But managing them separately can be inefficient. That’s where business strategy comes in. Like a central nervous system, a good strategy helps you coordinate your business endeavours with complete oversight – sparing you effort and time.
Feeling lost in Twitterverse and Instaland? Who doesn’t? In the world of modern social media, scrutiny is instant, negativity reigns supreme. No wonder businesses are wary of sharing the good and the bad. But there are smart ways to navigate today’s mediascape with grace and communicate with honesty – all to your advantage. We’ll show you how.
To this day, the United States nuclear programme relies on computers built in the 1970s. Yes, the Pentagon still uses floppy disks! Amusing as it may be, this has real consequences: old systems are a proper money sink. You spend on maintenance what you could spend on development. That is at the crux of digital disruption – you must modernise to economise.
It could be litter on a beach or a pesky data breach. The risks of running a business run the gamut. But mapping out what matters to whom and why is no small task. And it can feel like a thankless exercise. So, it’s worth remembering the age-old wisdom: luck favours the prepared. Manage your risks well and a well-oiled business machine is what you get.
Run your business in a way that’s good for society and good for the planet. Easier said than done, right? Or is it really? After all, talking about your sustainability strategy can be just as tricky as executing it. But it doesn’t have to be all that fiendish. Our sustainability experts can help you do well by doing good – and tell the world about it.
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