Do Androids Dream of Electric Ads?

“Thinking is a human feature. Will AI someday really think? That’s like asking if submarines swim. If you call it swimming then robots will think, yes.” Noam Chomsky   Artificial Intelligence used to be the stuff of science fiction, but now it’s an everyday reality. It’s what moves certain e-mails to your spam folder, powers… Continue reading Do Androids Dream of Electric Ads?

A New Wave of Collaboration: The Key to Creative Success

What’s the connection between NFTs, Weetabix, and Doppelgangers? We’ll get to that later. Yesterday was the Marketing Society Scotland’s Digital Day – a day dedicated to listening to a variety of industry leaders share their view on where we are and where we’re going with digital. As well as what it all means for marketers.… Continue reading A New Wave of Collaboration: The Key to Creative Success

SEO for the CEO

For senior people, it’s never been more important to understand the online ecosystem.   It’s never been more urgent to appreciate how digital drives business and shapes the customer experience. At its most basic, SEO drives digital. And digital drives business – from direct sales to brand trust to future sustainability.   But, it’s a… Continue reading SEO for the CEO

Let your mind go Googly

4 simple ways to tell if you have rich content.   Even without a technical Search Engine Optimisation Report, there are some simple ‘rules of thumb’ to get a sense of how hard your content is working. Remember that just Googling your own site or target search terms is likely to be misleading. The results… Continue reading Let your mind go Googly

Wake up to Google’s new reality

Does your website performance suck?You’re not alone.   For all kinds of good reasons, lots of businesses have bad websites. We’ve all been there. Sites that don’t show up on search engines. Pages with low or no traffic. Deadweight content that doesn’t generate clicks from search, or simply ramps up your digital marketing costs. And,… Continue reading Wake up to Google’s new reality