It’s hard to believe, but 2022 is almost done and dusted. December is always a time of reflection. In a problematic year for the UK economy and geopolitics, there’s plenty for all of us to mull over. But let’s look on the bright side: at least it was a good year for ABC. We… Continue reading ALWAYS BE BUSY: 2022 WRAPPED-UP
Is ‘metaverse-marketing’ the next must-have on advertiser’s annual plans? It’s certainly going that way. But we’re in the midst of turbulent times, and at Always Be Content headquarters we’re keeping a close eye on the opportunities, watching it unfold with cautious excitement. We’ve seen the likes of Nike sell sneakers or ‘cryptokicks’ on… Continue reading There are Opportunities in the Metaverse, but Tread Carefully.
Ranked in the world’s top 10 universities, UCL has maintained its free-thinking credentials across the centuries. And that includes its approach to branding. Our brand work for the university has been recognised at higher education sector award schemes such as Heist and CUBO. Our innovative designs for Astor College helped UCL win Halls of… Continue reading UCL: Olympic Inspiration for London’s Global University
It’s now well into the fourth quarter of the year – the time when most organisations are in the thick of business planning for 2023. This may be a particularly challenging exercise for B2B marketing executives in the face of highly uncertain economic conditions, the threat of a recession, on-going geo-political problems and near run-away… Continue reading Turning Challenges into Opportunities: B2B Marketing in 2023
To mark World Savings Day, we’re sharing our recent work for Scottish Water. The ‘Water Is Always Worth Saving’ campaign underlines the importance of protecting this precious resource. Although it may seem like we get more than enough water, only 1% of rain lands where Scottish Water can access it. So, how can we be… Continue reading WATER IS ALWAYS WORTH SAVING.
There’s a definite trend towards living an alcohol-free life. Increasing numbers of us are ditching booze completely or at the very least moving towards moderation. And if you think it’s just middle-aged folk who can’t hack a hangover anymore then think again: Gen Z is also turning its back on the bevvy. Of course,… Continue reading Dry January: Why it’s Cool AF
All too often, society doesn’t give mental health the attention it deserves. Initiatives like World Mental Health Day aim to change this and we’ve also been shining a light on the issue with our recently launched awareness campaign. It gives practical advice on how to look after your mind as well as reassuring those who… Continue reading Shining a Light on Mental Health
At Always Be Content, we’ve got sustainability woven into our DNA. From the start, we’ve believed in helping companies do well by doing good. Our clients share our progressive vision. We’ve helped them build trust with customers and communities. But, in the world at large, progressive values are in peril. The planet’s temperature – and… Continue reading ALWAYS B CORP: JOINING A MOVEMENT FOR CHANGE
Banks and their marketing departments are now finding both the need and opportunity to promote bank deposit products, after a hiatus of several years. The need arises in terms of retaining customers. According to the JP Powers research, the customers most likely to change banks are those under 40 and those in more vulnerable financial… Continue reading Bank Deposit Marketing: Best Practices
From teenage transplant to life saving immunotherapy to those that lose their courageous battle with cancer. Our Content Producer Lou was recently appointed Chair of Edinburgh Business Beats Cancer (EBBC). Previously, she had spent three years as an integral member of the organisation’s Board. EBBC brings together business leaders in the city to raise… Continue reading 3 Stories – 1 Cause