For decades, businesses followed a simple formula: more hierarchy, more control, more efficiency. It delivered many things – except staying power. So, forward-thinking organisations began shifting their focus. Not towards perks, but toward value-based frameworks that genuinely shape the way people work together. It’s the kind of shift that takes openness, determination and… Continue reading Why Businesses Built on Values Do Better: From the Employer Brand of the Year
2025 is upon us, and all those “let’s circle back” emails have come home to roost. Fresh off the holiday break, it can feel overwhelming to dive back into the swing of things—opening your inbox, trying to remember what your job actually is. Especially if that job is client services. January really can feel like… Continue reading 5 principles for exceptional client services
Let’s be honest. Sometimes agency life feels like a rollercoaster—equal parts thrilling and terrifying. But here at Always Be Content, we’ve never believed that great work should come at the expense of mental health. We’re a B-Corp, after all. We balance purpose with profit, which means the well-being of our people is as important as… Continue reading Well-Being at Work: Where Compassion & Confidence Spark Creativity
There’s been plenty to keep us busy at Always Be Content this year. We’ve welcomed new clients, won awards, helped raise thousands for charity and perfected our best ‘blue steel’ poses (but more on that later!). We’ve got a lot to cover, so let’s dive in! AN AWARD-WINNING YEAR Our first taste of glory in… Continue reading ALWAYS BE ENERGETIC: 2023 IN REVIEW
Our observation is derived from the famous poem “Water, water everywhere, nor any drop to drink” in The Rime of the Ancient Mariner by English author Samuel Taylor Coleridge. The feelings evoked here may seem familiar when it comes to seeking relevant, engaging, and concise business and investing related news online these days. There are… Continue reading News, news everywhere, but does it help me think?
Did you know that Edinburgh is a global centre of expertise in cancer research and treatment? Back in 2019, we didn’t. As so often happens with these things, we were asked by a friend to lend a little pro bono creative support to a new charity initiative, Business Beats Cancer Edinburgh. Led largely by a… Continue reading CREATIVITY BEATS CANCER
These are not easy times for the US banking sector to say the least. Equity valuations have taken a beating following the failure of Silicon Valley Bank and Signature Bank in NYC back in March. The Dow Jones US Bank Index is -23.94% for the last year. CNN reported that US banks are sitting on… Continue reading Is Now the Right Time for US Banks to Focus on Building Brand Trust?
Marketing professionals know that identifying the right target audience is vital in B2B. The trouble is that it’s often easier to think about things other than the customer – and that can set you off in a completely wrong direction. As the Cheshire Cat observes in Lewis Carroll’s classic book “Alice’s Adventures in Wonderland” –… Continue reading 7 WAYS TO IDENTIFY THE RIGHT B2B AUDIENCE
