Did you know that Edinburgh is a global centre of expertise in cancer research and treatment? Back in 2019, we didn’t. As so often happens with these things, we were asked by a friend to lend a little pro bono creative support to a new charity initiative, Business Beats Cancer Edinburgh. Led largely by a… Continue reading CREATIVITY BEATS CANCER
These are not easy times for the US banking sector to say the least. Equity valuations have taken a beating following the failure of Silicon Valley Bank and Signature Bank in NYC back in March. The Dow Jones US Bank Index is -23.94% for the last year. CNN reported that US banks are sitting on… Continue reading Is Now the Right Time for US Banks to Focus on Building Brand Trust?
Marketing professionals know that identifying the right target audience is vital in B2B. The trouble is that it’s often easier to think about things other than the customer – and that can set you off in a completely wrong direction. As the Cheshire Cat observes in Lewis Carroll’s classic book “Alice’s Adventures in Wonderland” –… Continue reading 7 WAYS TO IDENTIFY THE RIGHT B2B AUDIENCE
We recently had the pleasure of working with HindSight, an innovative Scottish start-up which has found a ground-breaking new way to keep cyclists safe. Their cycling glasses feature rear-view lenses which let users see what’s behind them. This allows cyclists to increase their situational awareness while keeping their eyes on the road. PREHISTORIC ATTITUDES Our… Continue reading REVOLUTIONISING CYCLING SAFETY
Banks and their marketing departments are now finding both the need and opportunity to promote bank deposit products, after a hiatus of several years. The need arises in terms of retaining customers. According to the JP Powers research, the customers most likely to change banks are those under 40 and those in more vulnerable financial… Continue reading Bank Deposit Marketing: Best Practices
How is Goldman Sachs taking their Venerable Wall Street brand to Main Street? Arianna Orpello Lewko opened her remarks at the November 21, 2021, FCS luncheon in a bold way, saying: “With Marcus from Goldman Sachs, our vision is to create the consumer banking platform of the future. It represents the evolution of relationship-based banking… Continue reading How to Humanise a Wall Street Titan
The EU’s upcoming General Data Protection Regulation (GDPR) is a highly complex piece of legal text. As such, it has raised a slew of questions and left businesses seeking guidance. In order to tackle the complexity of this law, we decided to put our thinking cap on and unearth some of the answers. Now that… Continue reading GUIDE TO GDPR 1: THE BASICS
In Part One, we set the scene for the GDPR. Here in Part Two, we will look at what’s actually inside the legislation. Packed into nearly 90 pages, 173 recitals and 99 articles, the GDPR is around three times as long as the previous law. It is not surprising then that wrestling this legislation… Continue reading GUIDE TO GDPR 2: THE CONTENTS
Many businesses hear ‘GDPR’ and think of a brewing storm. Warnings issued. Existing structures reinforced… Still. Despite all the preparation, there remains an air of restlessness. That’s because clarification is often lacking. Questions like ‘what does this really mean?’ or ‘does this apply to me?’ are often left unanswered. So, we’ve decided to… Continue reading GUIDE TO GDPR 3: BUSINESS ADVICE
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If you have a challenge/opportunity to discuss (or even a brief), feel free to phone. Call Pete Martin on +44 (0) 131 555 2338 or email us at [email protected]
