Bank Deposit Marketing: Best Practices

Banks and their marketing departments are now finding both the need and opportunity to promote bank deposit products, after a hiatus of several years. The need arises in terms of retaining customers. According to the JP Powers research, the customers most likely to change banks are those under 40 and those in more vulnerable financial… Continue reading Bank Deposit Marketing: Best Practices

How to Humanise a Wall Street Titan

How is Goldman Sachs taking their Venerable Wall Street brand to Main Street? Arianna Orpello Lewko opened her remarks at the November 21, 2021, FCS luncheon in a bold way, saying: “With Marcus from Goldman Sachs, our vision is to create the consumer banking platform of the future. It represents the evolution of relationship-based banking… Continue reading How to Humanise a Wall Street Titan

GUIDE TO GDPR 1: THE BASICS

The EU’s upcoming General Data Protection Regulation (GDPR) is a highly complex piece of legal text. As such, it has raised a slew of questions and left businesses seeking guidance.   In order to tackle the complexity of this law, we decided to put our thinking cap on and unearth some of the answers. Now that… Continue reading GUIDE TO GDPR 1: THE BASICS

GUIDE TO GDPR 2: THE CONTENTS

In Part One, we set the scene for the GDPR. Here in Part Two, we will look at what’s actually inside the legislation.   Packed into nearly 90 pages, 173 recitals and 99 articles, the GDPR is around three times as long as the previous law. It is not surprising then that wrestling this legislation… Continue reading GUIDE TO GDPR 2: THE CONTENTS

GUIDE TO GDPR 3: BUSINESS ADVICE

Many businesses hear ‘GDPR’ and think of a brewing storm.   Warnings issued. Existing structures reinforced…   Still. Despite all the preparation, there remains an air of restlessness. That’s because clarification is often lacking. Questions like ‘what does this really mean?’ or ‘does this apply to me?’ are often left unanswered.   So, we’ve decided to… Continue reading GUIDE TO GDPR 3: BUSINESS ADVICE