It’s April already (we know, we can’t believe it either). And that means one thing in adland: Advertising Week Europe! If you’ve never been, Advertising Week is a three-day event packed full of bold ideas, big brands, and advertising’s greatest minds discussing the future of advertising. This year? It was all about AI,… Continue reading Advertising Week 2025: Heritage, Humour, and a Hell of a Lot of AI
2025 is upon us, and all those “let’s circle back” emails have come home to roost. Fresh off the holiday break, it can feel overwhelming to dive back into the swing of things—opening your inbox, trying to remember what your job actually is. Especially if that job is client services. January really can feel like… Continue reading 5 principles for exceptional client services
You’ve probably heard us shout it from the rooftops by now, but we’re a B-Corp—and we couldn’t be prouder! As a certified B-Corp, we’re all about doing business that benefits both people and the planet. And because we’re always looking for ways to make a bigger impact, we don’t just talk the talk—we walk the… Continue reading DARE TO CARE: Top Tips for A Sustainable 2025
If there’s one thing we love about marketing, it’s that it never stands still. But how often do we stop to ask: What kind of impact are we making? Are we shaping culture and driving progress—or just chasing clicks and conversions? This year’s Marketing Society Changemakers Conference tackled that question head-on with the theme Impact, holding its first-ever event… Continue reading Impactful Insight from The Changemakers Conference 2024
Let’s be honest. Sometimes agency life feels like a rollercoaster—equal parts thrilling and terrifying. But here at Always Be Content, we’ve never believed that great work should come at the expense of mental health. We’re a B-Corp, after all. We balance purpose with profit, which means the well-being of our people is as important as… Continue reading Well-Being at Work: Where Compassion & Confidence Spark Creativity
The B Corp Movement: We’re at the inaugural Marketing Society Scotland conference – talking about all things B Corp. Always Be Content is featured on the panel alongside fellow B Corps Rationale, Muckle Media and Material. We’re discussing how B Corp certification helps businesses and brands stand out. By showing commitment to social and environmental… Continue reading ALWAYS BE B CORP
Are you a marketer interested in furthering your education with Mark Ritson’s Mini MBA? Have you found yourself wondering if the course is right for you? Is it worth your time? Your money? Are marketing skills even worth any investment these days? Well, if you’ve been umming and ahhing over enrolling, if you need the… Continue reading ABC meets MMBA: Our Review of Mark Ritson’s Mini MBA
A few of us at ABC took some time off the day job for the ultimate “busman’s holiday”. Yes, you guessed it, we went to Advertising Week. In its 10th live edition, Ad Week switched it up with a move from Piccadilly’s Picturehouse Central to 180 Studios at the Strand. Based in the heart… Continue reading Elephants, atomic soup & marketing magic: Ad Week 2024
My Story I’m Lou Kiddier, founder and Chief Operations Officer of Always Be Content, a 21st century ad agency. I’m also the Chair of Business Beats Cancer Edinburgh, a role that has been incredibly rewarding. Supporting research to fight the suffering caused by cancer is such an important social goal. As a business, we’ve… Continue reading HOW TO RAISE £500K+ AND HELP BEAT CANCER
Despite reported headwinds facing ESG considerations in investment management, the topic remains highly relevant for institutional investors, asset managers and large corporations worldwide. According to a recent survey by The Conference Board, of more than 100 large companies a majority of them (63%) say they are increasing their focus on the business case for ESG… Continue reading Overcoming the ESG Data Dilemma in Investment Management
