ALWAYS BE BUSY: 2022 WRAPPED-UP

It’s hard to believe, but 2022 is almost done and dusted. December is always a time of reflection. In a problematic year for the UK economy and geopolitics, there’s plenty for all of us to mull over.   But let’s look on the bright side: at least it was a good year for ABC. We… Continue reading ALWAYS BE BUSY: 2022 WRAPPED-UP

There are Opportunities in the Metaverse, but Tread Carefully.

Is ‘metaverse-marketing’ the next must-have on advertiser’s annual plans?   It’s certainly going that way. But we’re in the midst of turbulent times, and at Always Be Content headquarters we’re keeping a close eye on the opportunities, watching it unfold with cautious excitement.   We’ve seen the likes of Nike sell sneakers or ‘cryptokicks’ on… Continue reading There are Opportunities in the Metaverse, but Tread Carefully.

UCL: Olympic Inspiration for London’s Global University

Ranked in the world’s top 10 universities, UCL has maintained its free-thinking credentials across the centuries. And that includes its approach to branding.   Our brand work for the university has been recognised at higher education sector award schemes such as Heist and CUBO. Our innovative designs for Astor College helped UCL win Halls of… Continue reading UCL: Olympic Inspiration for London’s Global University

Turning Challenges into Opportunities: B2B Marketing in 2023

It’s now well into the fourth quarter of the year – the time when most organisations are in the thick of business planning for 2023. This may be a particularly challenging exercise for B2B marketing executives in the face of highly uncertain economic conditions, the threat of a recession, on-going geo-political problems and near run-away… Continue reading Turning Challenges into Opportunities: B2B Marketing in 2023

WATER IS ALWAYS WORTH SAVING.

To mark World Savings Day, we’re sharing our recent work for Scottish Water. The ‘Water Is Always Worth Saving’ campaign underlines the importance of protecting this precious resource. Although it may seem like we get more than enough water, only 1% of rain lands where Scottish Water can access it. So, how can we be… Continue reading WATER IS ALWAYS WORTH SAVING.

Dry January: Why it’s Cool AF

There’s a definite trend towards living an alcohol-free life. Increasing numbers of us are ditching booze completely or at the very least moving towards moderation. And if you think it’s just middle-aged folk who can’t hack a hangover anymore then think again: Gen Z is also turning its back on the bevvy.   Of course,… Continue reading Dry January: Why it’s Cool AF

Shining a Light on Mental Health

All too often, society doesn’t give mental health the attention it deserves. Initiatives like World Mental Health Day aim to change this and we’ve also been shining a light on the issue with our recently launched awareness campaign. It gives practical advice on how to look after your mind as well as reassuring those who… Continue reading Shining a Light on Mental Health

ALWAYS B CORP: JOINING A MOVEMENT FOR CHANGE

At Always Be Content, we’ve got sustainability woven into our DNA. From the start, we’ve believed in helping companies do well by doing good. Our clients share our progressive vision. We’ve helped them build trust with customers and communities. But, in the world at large, progressive values are in peril. The planet’s temperature – and… Continue reading ALWAYS B CORP: JOINING A MOVEMENT FOR CHANGE

Will the War in Ukraine Short-Circuit ESG/ Sustainability Efforts?

2022 is not starting out as a good year for ESG / sustainability-oriented investments, business models and government policy initiatives. The primary cause of the problem is Russia’s invasion of Ukraine. The war has triggered poor returns on ESG-focused investment funds and the sustainability-oriented businesses that comprise them. The conflict has also cast doubts on… Continue reading Will the War in Ukraine Short-Circuit ESG/ Sustainability Efforts?

A New Wave of Collaboration: The Key to Creative Success

What’s the connection between NFTs, Weetabix, and Doppelgangers? We’ll get to that later. Yesterday was the Marketing Society Scotland’s Digital Day – a day dedicated to listening to a variety of industry leaders share their view on where we are and where we’re going with digital. As well as what it all means for marketers.… Continue reading A New Wave of Collaboration: The Key to Creative Success