Let’s be honest. Sometimes agency life feels like a rollercoaster—equal parts thrilling and terrifying. But here at Always Be Content, we’ve never believed that great work should come at the expense of mental health. We’re a B-Corp, after all. We balance purpose with profit, which means the well-being of our people is as important as… Continue reading Well-Being at Work: Where Compassion & Confidence Spark Creativity
The B Corp Movement: We’re at the inaugural Marketing Society Scotland conference – talking about all things B Corp. Always Be Content is featured on the panel alongside fellow B Corps Rationale, Muckle Media and Material. We’re discussing how B Corp certification helps businesses and brands stand out. By showing commitment to social and environmental… Continue reading ALWAYS BE B CORP
Are you a marketer interested in furthering your education with Mark Ritson’s Mini MBA? Have you found yourself wondering if the course is right for you? Is it worth your time? Your money? Are marketing skills even worth any investment these days? Well, if you’ve been umming and ahhing over enrolling, if you need the… Continue reading ABC meets MMBA: Our Review of Mark Ritson’s Mini MBA
A few of us at ABC took some time off the day job for the ultimate “busman’s holiday”. Yes, you guessed it, we went to Advertising Week. In its 10th live edition, Ad Week switched it up with a move from Piccadilly’s Picturehouse Central to 180 Studios at the Strand. Based in the heart… Continue reading Elephants, atomic soup & marketing magic: Ad Week 2024
My Story I’m Lou Kiddier, founder and Chief Operations Officer of Always Be Content, a 21st century ad agency. I’m also the Chair of Business Beats Cancer Edinburgh, a role that has been incredibly rewarding. Supporting research to fight the suffering caused by cancer is such an important social goal. As a business, we’ve… Continue reading HOW TO RAISE £500K AND HELP BEAT CANCER
Despite reported headwinds facing ESG considerations in investment management, the topic remains highly relevant for institutional investors, asset managers and large corporations worldwide. According to a recent survey by The Conference Board, of more than 100 large companies a majority of them (63%) say they are increasing their focus on the business case for ESG… Continue reading Overcoming the ESG Data Dilemma in Investment Management
The Economist Group’s Impact team recently hosted their annual US Sustainability Week event in NYC. It offered a broad range of government officials, private sector business leaders and NGOs providing views on the current challenges and potential solutions for addressing the global climate change crisis. The event was expertly moderated by Economist Impact Global… Continue reading Hush hush: the push to suppress sustainability
Way back in 2019, Always Be Content was asked to lend a creative hand to Business Beats Cancer Edinburgh for their annual fundraising event. Staying true to our ethos: dare to care, working alongside Cancer Research UK was a no brainer. In the five years since, our involvement in the event has grown drastically. As… Continue reading ALWAYS BEATING CANCER
Was this sleet? Yes, coming sideways mixed with hail stones. Turning away from the gale force gusts, you could hear the sharp pitter-patter of ice pellets hitting your back. Welcome to filming in Scotland. We were on the hills round Talla Reservoir, making a new TV and cinema commercial for Scottish Water. We’d brought along… Continue reading FILMING UP A STORM FOR SCOTTISH WATER
It’s high time to face facts – 2023 was not a great year for planet earth. We bring this to the attention of the 139 elected officials in the US Congress who still deny the scientific consensus of human-caused climate change; and the likes of UK’s Global Warming Policy Foundation who according to the London… Continue reading Can the Average Person Do Anything About Global Warming?
