A few of us at ABC took some time off the day job for the ultimate “busman’s holiday”. Yes, you guessed it, we went to Advertising Week. In its 10th live edition, Ad Week switched it up with a move from Piccadilly’s Picturehouse Central to 180 Studios at the Strand. Based in the heart… Continue reading Elephants, atomic soup & marketing magic: Ad Week 2024
My Story I’m Lou Kiddier, founder and Chief Operations Officer of Always Be Content, a 21st century ad agency. I’m also the Chair of Business Beats Cancer Edinburgh, a role that has been incredibly rewarding. Supporting research to fight the suffering caused by cancer is such an important social goal. As a business, we’ve… Continue reading HOW TO RAISE £500K AND HELP BEAT CANCER
Despite reported headwinds facing ESG considerations in investment management, the topic remains highly relevant for institutional investors, asset managers and large corporations worldwide. According to a recent survey by The Conference Board, of more than 100 large companies a majority of them (63%) say they are increasing their focus on the business case for ESG… Continue reading Overcoming the ESG Data Dilemma in Investment Management
The Economist Group’s Impact team recently hosted their annual US Sustainability Week event in NYC. It offered a broad range of government officials, private sector business leaders and NGOs providing views on the current challenges and potential solutions for addressing the global climate change crisis. The event was expertly moderated by Economist Impact Global… Continue reading Hush hush: the push to suppress sustainability
Way back in 2019, Always Be Content was asked to lend a creative hand to Business Beats Cancer Edinburgh for their annual fundraising event. Staying true to our ethos: dare to care, working alongside Cancer Research UK was a no brainer. In the five years since, our involvement in the event has grown drastically. As… Continue reading ALWAYS BEATING CANCER
Was this sleet? Yes, coming sideways mixed with hail stones. Turning away from the gale force gusts, you could hear the sharp pitter-patter of ice pellets hitting your back. Welcome to filming in Scotland. We were on the hills round Talla Reservoir, making a new TV and cinema commercial for Scottish Water. We’d brought along… Continue reading FILMING UP A STORM FOR SCOTTISH WATER
It’s high time to face facts – 2023 was not a great year for planet earth. We bring this to the attention of the 139 elected officials in the US Congress who still deny the scientific consensus of human-caused climate change; and the likes of UK’s Global Warming Policy Foundation who according to the London… Continue reading Can the Average Person Do Anything About Global Warming?
There’s been plenty to keep us busy at Always Be Content this year. We’ve welcomed new clients, won awards, helped raise thousands for charity and perfected our best ‘blue steel’ poses (but more on that later!). We’ve got a lot to cover, so let’s dive in! AN AWARD-WINNING YEAR Our first taste of glory in… Continue reading ALWAYS BE ENERGETIC: 2023 IN REVIEW
While a relatively recent phenomenon, the Christmas ad has become a yuletide tradition. Every year, Britain’s biggest brands compete for our affections in a ‘Battle Royale’ of festive advertising. Our answer to America’s Super Bowl Ad has become increasingly competitive over the years. Lavish production values, stirring soundtracks and celebrity appearances are all to… Continue reading CHRISTMAS CRACKERS: OUR PICK OF THIS YEAR’S FESTIVE ADS
In Scotland, we’re lucky to have water that’s world-class. It’s clean, clear, great tasting and we can enjoy it at home at the turn of a tap. However, it’s a different story when we’re out and about. Most of us are too embarrassed to ask to use a tap in a café or bar, so… Continue reading TOP UP TAPS: SUSTAINABLE HYDRATION FOR THE NATION
