Will the War in Ukraine Short-Circuit ESG/ Sustainability Efforts?

2022 is not starting out as a good year for ESG / sustainability-oriented investments, business models and government policy initiatives. The primary cause of the problem is Russia’s invasion of Ukraine. The war has triggered poor returns on ESG-focused investment funds and the sustainability-oriented businesses that comprise them. The conflict has also cast doubts on… Continue reading Will the War in Ukraine Short-Circuit ESG/ Sustainability Efforts?

A New Wave of Collaboration: The Key to Creative Success

What’s the connection between NFTs, Weetabix, and Doppelgangers? We’ll get to that later. Yesterday was the Marketing Society Scotland’s Digital Day – a day dedicated to listening to a variety of industry leaders share their view on where we are and where we’re going with digital. As well as what it all means for marketers.… Continue reading A New Wave of Collaboration: The Key to Creative Success

Follow The Leader: The Rise of Social Media Influencers

Followed by millions, showered with likes, and courted by brands, social media influencers are big business. In fact, it’s estimated the total spending on influencers by brands could reach $16.4 billion this year. Influencers organically build-up a relationship with their audience, who feel they have a personal connection with them, and it is this personal… Continue reading Follow The Leader: The Rise of Social Media Influencers

Always Be Learning: A Modern Apprenticeship with Always Be Content

By Lauren Blair Deciding what you want to do after high school is hard and I knew University wasn’t my destiny. Instead, I studied Media and Communications at Edinburgh College and ended-up finishing the course from my bedroom during the Covid-19 pandemic. I was desperate to get into the workplace, but I didn’t know what… Continue reading Always Be Learning: A Modern Apprenticeship with Always Be Content

How to Humanise a Wall Street Titan

How is Goldman Sachs taking their Venerable Wall Street brand to Main Street? Arianna Orpello Lewko opened her remarks at the November 21, 2021, FCS luncheon in a bold way, saying: “With Marcus from Goldman Sachs, our vision is to create the consumer banking platform of the future. It represents the evolution of relationship-based banking… Continue reading How to Humanise a Wall Street Titan

Always Be Reminiscing: 2021 In Review

2021 has been a vintage year for Always Be Content.   So, indulge us while we get comfy in our favourite chair, put our slippers on, and reminisce. From winning awards and bringing in new clients to publishing a book, there’s a lot of enjoyable moments for us to look back on. Join us and… Continue reading Always Be Reminiscing: 2021 In Review

B2B Marketing

B2B – IT’S NOT ALWAYS COMPLICATED In the depths of business-to-business marketing you’ll find questions, problems and relationships that can seem profoundly complex. You’ll hear about martech and full stack, ABM and AI, CRM and CMS, CX, UX and AI and any amount of other jargon. But up on the surface things are simpler. Because… Continue reading B2B Marketing