The night before her surgery, Scottish opera singer Monica McGhee did something most people would never think to do. She locked herself in a church practice room in Greenwich and sang for three hours straight — every role she had ever dreamed of performing, every aria she had loved since childhood. “This might be the… Continue reading The Show Must Go On: Monica McGhee’s Story
What an incredible evening we experienced at this year’s Catwalk for Cancer Research at Edinburgh STYLE. Bringing together fashion, courage, and community spirit, the event proved to be a powerful celebration of resilience—and a huge success, raising £7,850 for life-saving cancer research. Held at St James Quarter, the show was far more than a… Continue reading A Night to Remember: Catwalk for Cancer Research
My Story I’m Lou Kiddier, founder and Chief Operations Officer of Always Be Content, a 21st century ad agency. I’m also the Chair of Business Beats Cancer Edinburgh, a role that has been incredibly rewarding. Supporting research to fight the suffering caused by cancer is such an important social goal. As a business, we’ve… Continue reading HOW TO RAISE £500K+ AND HELP BEAT CANCER
Way back in 2019, Always Be Content was asked to lend a creative hand to Business Beats Cancer Edinburgh for their annual fundraising event. Staying true to our ethos: dare to care, working alongside Cancer Research UK was a no brainer. In the five years since, our involvement in the event has grown drastically. As… Continue reading ALWAYS BEATING CANCER
The annals of sporting history are littered with the tales of plucky underdogs who have upset the odds in the pursuit of victory. However, there are surely very few who have had to overcome the same level of adversity as Gold medal-winning Paralympian David Smith MBE. Despite being temporarily paralysed by a life-threatening tumour in… Continue reading AGAINST ALL ODDS: AN AUDIENCE WITH DAVID SMITH MBE
