Does your website performance suck?You’re not alone. For all kinds of good reasons, lots of businesses have bad websites. We’ve all been there. Sites that don’t show up on search engines. Pages with low or no traffic. Deadweight content that doesn’t generate clicks from search, or simply ramps up your digital marketing costs. And,… Continue reading Wake up to Google’s new reality
There are three reasons to consider accessibility in your communications. First, there’s self-interest. People with disabilities are potential customers. There are over 2 million people with visual impairment in the UK. Around 9 million people are hard of hearing or deaf; about 2 million wear hearing aids. Nearly 1.5 million people have learning difficulties.… Continue reading Accessibility
The on-going shake-up in media consumption means that it’s now harder than ever to reach the best customers by traditional means. Digital transformation is essential for sustainable growth by ‘fishing where the fish are’. It gives your marketing more data, attribution and accountability. But it’s also vital in retaining existing customers and… Continue reading Digital Transformation
Content, when you’re consuming it via social media, seems so easy to create. An Instagram story only last a few seconds, how much time could it take to make and edit? Yet, every single piece of branded content you have found useful, whether a blog, case study or even a tweet, was designed as part… Continue reading Content Marketing Simplified
People often say ‘anything can be content’. Is a TV ad content? Is a brochure content? A video of your cat being cute – is that content? But, when we use the word ‘content’, we mean something more specific. We’re talking about information (or experience) that’s designed for customers and prospects. It is… Continue reading CONTENT MARKETING
Good film used to be costly to make. The medium also required millions of bucks to reach a mass audience through TV ads. Today, changes in production technology and the advent of social video mean that every business must be in the movie business. Online film will continue to grow in importance for customer communications… Continue reading FILM & VIDEO
OSRAM Licht AG is a multinational lighting manufacturer based in Munich, Germany. They are currently undergoing a transformation to a high-tech photonics company. Photonics is technology that uses light –it is at the center of everything they do, and a key technology component of the information age. Their products cover the full spectrum of… Continue reading OSRAM: GUIDING LIGHT
The world’s largest private power company does well by doing good. Enel SpA is headquartered in Rome, Italy. They are the largest private distributor of electricity in the world – with about 74 million end-users worldwide. They are the leading private operator in renewable energy with a capacity of 46GW, and they employ over 68,000… Continue reading ENEL: A BRIGHTER FUTURE
“The devil is in the details” is an idiom that refers to initiatives which might seem simple at a first look. However, on closer examination, these promising projects often demand a significant amount of thought and work to complete. The phrase is widely attributed to German-born architect Ludwig Miles van der Rohe. This focused… Continue reading AMERICAN WATER: DEEP RESILIENCE
ING is a global bank with a strong European base. Their 53,000 employees serve over 38 million customers, corporate clients and financial institutions in over 40 countries. Their stated purpose is “To empower people to stay a step ahead in life and business.” Making the connection between banking and sustainable business practices may seem… Continue reading ING: BANKING ON SUSTAINABILITY
