Holacracy

https://www.youtube.com/watch?v=tJxfJGo-vkI ORGANISING PRINCIPLES In the colour-coded world of organisational science, ‘teal’ organisations are said to be more efficient and effective than the traditional hierarchies of business. Replacing the classic pyramid of conventional organisations with empowered teams, self-directed decisions and rapid solutions, truly evolved organisations are changing the way business thinks about business.  Everyone has experienced… Continue reading Holacracy

Designing values-based organisations

WHY VALUES-BASED ORGANISATIONS DO BETTER Management guru Peter Drucker observed that “Culture eats strategy for breakfast.” It’s a thought borne out in modern business by the nagging feeling that – despite the best intentions and efforts of smart people – traditional management doesn’t quite work. Another crank of the strategy handle fails to get the… Continue reading Designing values-based organisations

Customer Experience

There’s a difference between being competitive in the market and being seen to be different.   The difference is about 600% ROI, according to longitudinal research across diverse sectors by the Customer Experience Institute at the University of Monaco. A distinctive customer experience (CX) breeds a culture of excellence and builds customer loyalty and lifetime… Continue reading Customer Experience

Behaviour change

In marketing, you’re always trying to get people to change behaviour, to do something different.   You may simply want customers to choose your brand more often.   You may want employees to act in different ways.   You may want to change your company culture.   The problem is that in many instances, persuasion… Continue reading Behaviour change

DIGITAL MARKETING

Back in the mid-90s when we first engaged in digital marketing, we were very naïve. Our agency won the global account for one of the world’s first ‘internetworking’ companies – a brilliant, innovative early competitor to Cisco which cashed-in in the dotcom boom.   We had email at a point when there was no-one else… Continue reading DIGITAL MARKETING

MEDIA PLANNING & BUYING

From the client side perspective, bringing together different media and creative agencies is a hassle. As a full service agency, we make the integration of brand strategy, creative campaigns and channel marketing simple and straightforward with clear lines of accountability.   Media planning and buying has become more complex. It’s more finicky with varying online… Continue reading MEDIA PLANNING & BUYING

Accessibility

There are three reasons to consider accessibility in your communications.   First, there’s self-interest. People with disabilities are potential customers. There are over 2 million people with visual impairment in the UK. Around 9 million people are hard of hearing or deaf; about 2 million wear hearing aids. Nearly 1.5 million people have learning difficulties.… Continue reading Accessibility

Digital Transformation

The on-going shake-up in media consumption means that it’s now harder than ever to reach the best customers by traditional means.   Digital transformation is essential for sustainable growth by ‘fishing where the fish are’.   It gives your marketing more data, attribution and accountability.   But it’s also vital in retaining existing customers and… Continue reading Digital Transformation

CONTENT MARKETING

People often say ‘anything can be content’. Is a TV ad content? Is a brochure content? A video of your cat being cute – is that content? But, when we use the word ‘content’, we mean something more specific.   We’re talking about information (or experience) that’s designed for customers and prospects.   It is… Continue reading CONTENT MARKETING

BUSINESS STRATEGY

As Lewis Carol once wrote “if you don’t know where you are going, any road will get you there”. The same can be said of a non-existent or ill-defined business / marketing strategy. Consider your marketing strategy to be a vital routemap for your brand or business.   Start with a thorough situation analysis. This… Continue reading BUSINESS STRATEGY