Are you a catwalk connoisseur? A fast fashion follower? Or a charity shop champ? Whatever your personal style, your dress sense has an impact on the planet. THE PRICE OF FASHION The global fashion industry employs an estimated 60 million people worldwide. It’s anticipated to be worth over $1.8 billion in 2023, making it one… Continue reading DARE TO CARE WHAT YOU WEAR: EMBRACING SUSTAINABLE STYLE


Recently we had the pleasure of creating a campaign for the IOC (institute of Coding) to promote ‘Click Start’, a new digital training course. It equips young people with the skills they need to enjoy better pay and opportunities. Crucially, Click Start is completely free. No previous experience is required either, just a desire to… Continue reading CLICK START: GET NEXT LEVEL DIGITAL SKILLS


It’s that time of year in Edinburgh, again. Warm, long sunny evenings and the steady drumbeat of tourists marching up the Mile is continuing to grow as August approaches. The festival-season anticipation is palpable, as our beloved Edinburgh prepares to welcome back all forms of festival goodness – from International, to Fringe, and – a… Continue reading BOOK BLISS


The annals of sporting history are littered with the tales of plucky underdogs who have upset the odds in the pursuit of victory. However, there are surely very few who have had to overcome the same level of adversity as Gold medal-winning Paralympian David Smith MBE. Despite being temporarily paralysed by a life-threatening tumour in… Continue reading AGAINST ALL ODDS: AN AUDIENCE WITH DAVID SMITH MBE

Bank Deposit Marketing: Best Practices

Banks and their marketing departments are now finding both the need and opportunity to promote bank deposit products, after a hiatus of several years. The need arises in terms of retaining customers. According to the JP Powers research, the customers most likely to change banks are those under 40 and those in more vulnerable financial… Continue reading Bank Deposit Marketing: Best Practices

3 Stories – 1 Cause

From teenage transplant to life saving immunotherapy to those that lose their courageous battle with cancer.   Our Content Producer Lou was recently appointed Chair of Edinburgh Business Beats Cancer (EBBC). Previously, she had spent three years as an integral member of the organisation’s Board. EBBC brings together business leaders in the city to raise… Continue reading 3 Stories – 1 Cause

Do Androids Dream of Electric Ads?

“Thinking is a human feature. Will AI someday really think? That’s like asking if submarines swim. If you call it swimming then robots will think, yes.” Noam Chomsky   Artificial Intelligence used to be the stuff of science fiction, but now it’s an everyday reality. It’s what moves certain e-mails to your spam folder, powers… Continue reading Do Androids Dream of Electric Ads?

Up and Down We Go in Support of Cancer Research

On September 3rd, the Always Be Content team took to the seven hills of Edinburgh along with the Edinburgh Business Beats Cancer Board. We walked 21 kilometres in solidarity with those fighting the uphill struggle against cancer – and smashed through our fundraising goals. Our Lou Kiddier, Co-Founder and Head of Content Production at Always… Continue reading Up and Down We Go in Support of Cancer Research

Creative Communications

WHAT IS CREATIVITY? You’ve surely seen an elephant in the clouds before? Maybe you’ve even noticed the first notes of your favourite song in the rhythmic, melodic patterns of morning traffic.Curious as it seems, this ability to see, hear and imagine things in unexpected places is a foundational human trait: we are masters at pattern… Continue reading Creative Communications


https://www.youtube.com/watch?v=tJxfJGo-vkI ORGANISING PRINCIPLES In the colour-coded world of organisational science, ‘teal’ organisations are said to be more efficient and effective than the traditional hierarchies of business. Replacing the classic pyramid of conventional organisations with empowered teams, self-directed decisions and rapid solutions, truly evolved organisations are changing the way business thinks about business.  Everyone has experienced… Continue reading Holacracy