Bank Deposit Marketing: Best Practices

Banks and their marketing departments are now finding both the need and opportunity to promote bank deposit products, after a hiatus of several years. The need arises in terms of retaining customers. According to the JP Powers research, the customers most likely to change banks are those under 40 and those in more vulnerable financial… Continue reading Bank Deposit Marketing: Best Practices

3 Stories – 1 Cause

From teenage transplant to life saving immunotherapy to those that lose their courageous battle with cancer.   Our Content Producer Lou was recently appointed Chair of Edinburgh Business Beats Cancer (EBBC). Previously, she had spent three years as an integral member of the organisation’s Board. EBBC brings together business leaders in the city to raise… Continue reading 3 Stories – 1 Cause

Do Androids Dream of Electric Ads?

“Thinking is a human feature. Will AI someday really think? That’s like asking if submarines swim. If you call it swimming then robots will think, yes.” Noam Chomsky   Artificial Intelligence used to be the stuff of science fiction, but now it’s an everyday reality. It’s what moves certain e-mails to your spam folder, powers… Continue reading Do Androids Dream of Electric Ads?

Up and Down We Go in Support of Cancer Research

On September 3rd, the Always Be Content team took to the seven hills of Edinburgh along with the Edinburgh Business Beats Cancer Board. We walked 21 kilometres in solidarity with those fighting the uphill struggle against cancer – and smashed through our fundraising goals. Our Lou Kiddier, Co-Founder and Head of Content Production at Always… Continue reading Up and Down We Go in Support of Cancer Research

Creative Communications

WHAT IS CREATIVITY? You’ve surely seen an elephant in the clouds before? Maybe you’ve even noticed the first notes of your favourite song in the rhythmic, melodic patterns of morning traffic.Curious as it seems, this ability to see, hear and imagine things in unexpected places is a foundational human trait: we are masters at pattern… Continue reading Creative Communications

Holacracy ORGANISING PRINCIPLES In the colour-coded world of organisational science, ‘teal’ organisations are said to be more efficient and effective than the traditional hierarchies of business. Replacing the classic pyramid of conventional organisations with empowered teams, self-directed decisions and rapid solutions, truly evolved organisations are changing the way business thinks about business.  Everyone has experienced… Continue reading Holacracy

Designing values-based organisations

WHY VALUES-BASED ORGANISATIONS DO BETTER Management guru Peter Drucker observed that “Culture eats strategy for breakfast.” It’s a thought borne out in modern business by the nagging feeling that – despite the best intentions and efforts of smart people – traditional management doesn’t quite work. Another crank of the strategy handle fails to get the… Continue reading Designing values-based organisations

How to prove your worth as a CMO

“I think marketing is a waste of money.” “Marketing doesn’t matter in our business.” “It’s just the colouring in, isn’t it?”   Many marketing heads hear this kind of backchat in their business – especially when asking for budget or defending investment with sceptical C-suite colleagues. Your CEO can ask “How do we know if… Continue reading How to prove your worth as a CMO

Customer Experience

There’s a difference between being competitive in the market and being seen to be different.   The difference is about 600% ROI, according to longitudinal research across diverse sectors by the Customer Experience Institute at the University of Monaco. A distinctive customer experience (CX) breeds a culture of excellence and builds customer loyalty and lifetime… Continue reading Customer Experience

Behaviour change

In marketing, you’re always trying to get people to change behaviour, to do something different.   You may simply want customers to choose your brand more often.   You may want employees to act in different ways.   You may want to change your company culture.   The problem is that in many instances, persuasion… Continue reading Behaviour change