How to prove your worth as a CMO

“I think marketing is a waste of money.” “Marketing doesn’t matter in our business.” “It’s just the colouring in, isn’t it?”   Many marketing heads hear this kind of backchat in their business – especially when asking for budget or defending investment with sceptical C-suite colleagues. Your CEO can ask “How do we know if… Continue reading How to prove your worth as a CMO

Customer Experience

There’s a difference between being competitive in the market and being seen to be different.   The difference is about 600% ROI, according to longitudinal research across diverse sectors by the Customer Experience Institute at the University of Monaco. A distinctive customer experience (CX) breeds a culture of excellence and builds customer loyalty and lifetime… Continue reading Customer Experience

Behaviour change

In marketing, you’re always trying to get people to change behaviour, to do something different.   You may simply want customers to choose your brand more often.   You may want employees to act in different ways.   You may want to change your company culture.   The problem is that in many instances, persuasion… Continue reading Behaviour change


Back in the mid-90s when we first engaged in digital marketing, we were very naïve. Our agency won the global account for one of the world’s first ‘internetworking’ companies – a brilliant, innovative early competitor to Cisco which cashed-in in the dotcom boom.   We had email at a point when there was no-one else… Continue reading DIGITAL MARKETING


From the client side perspective, bringing together different media and creative agencies is a hassle. As a full service agency, we make the integration of brand strategy, creative campaigns and channel marketing simple and straightforward with clear lines of accountability.   Media planning and buying has become more complex. It’s more finicky with varying online… Continue reading MEDIA PLANNING & BUYING


Everybody thinks they know what Customer Experience is. It seems obvious. Customers buy something from you – and then they’re either happy or not, right?   At its simplest, customer experience lets you measure customer satisfaction across each touchpoint. You can then set objective service standards which, in turn, help ensure the optimal customer experience.… Continue reading CUSTOMER EXPERIENCE

Wake up to Google’s new reality

Does your website performance suck?You’re not alone.   For all kinds of good reasons, lots of businesses have bad websites. We’ve all been there. Sites that don’t show up on search engines. Pages with low or no traffic. Deadweight content that doesn’t generate clicks from search, or simply ramps up your digital marketing costs. And,… Continue reading Wake up to Google’s new reality


There are three reasons to consider accessibility in your communications.   First, there’s self-interest. People with disabilities are potential customers. There are over 2 million people with visual impairment in the UK. Around 9 million people are hard of hearing or deaf; about 2 million wear hearing aids. Nearly 1.5 million people have learning difficulties.… Continue reading Accessibility

Digital Transformation

The on-going shake-up in media consumption means that it’s now harder than ever to reach the best customers by traditional means.   Digital transformation is essential for sustainable growth by ‘fishing where the fish are’.   It gives your marketing more data, attribution and accountability.   But it’s also vital in retaining existing customers and… Continue reading Digital Transformation

Content Marketing Simplified

Content, when you’re consuming it via social media, seems so easy to create. An Instagram story only last a few seconds, how much time could it take to make and edit? Yet, every single piece of branded content you have found useful, whether a blog, case study or even a tweet, was designed as part… Continue reading Content Marketing Simplified