We recently had the pleasure of working with HindSight, an innovative Scottish start-up which has found a ground-breaking new way to keep cyclists safe. Their cycling glasses feature rear-view lenses which let users see what’s behind them. This allows cyclists to increase their situational awareness while keeping their eyes on the road. PREHISTORIC ATTITUDES Our… Continue reading REVOLUTIONISING CYCLING SAFETY
Our Intern Stella Hosier takes an in-depth look at the environmental and societal harm caused by ‘fast fashion.’ I first became aware of the impact the fashion industry has on the planet, and the people who work in it, when I watched a film called The True Cost by Andrew Morgan. The film documents the… Continue reading THE PRICE OF FASHION: WHY THE CLOTHES INDUSTRY NEEDS TO SLOW DOWN
At the USEA / US Energy Association’s Annual State of the Energy Industry Forum held in Washington DC in January – one of the recurring themes discussed by many of the nearly two dozen US energy sector association leaders was the call for energy infrastructure permitting reform. So – what on earth is this? Why… Continue reading Can We Overcome this Huge Obstacle to Achieving US Net Zero Carbon Emissions?
Artificial Intelligence (AI) is all the rage now, especially applications for image & speech recognition, natural language processing (NLP) for language translation & chatbots and for things like fraud detection, helping develop autonomous vehicle and financial trading / portfolio management. But there is an area of AI application that may have a huge and positive… Continue reading How Can Artificial Intelligence Help the Transition to Global Green Energy?
It’s hard to believe, but 2022 is almost done and dusted. December is always a time of reflection. In a problematic year for the UK economy and geopolitics, there’s plenty for all of us to mull over. But let’s look on the bright side: at least it was a good year for ABC. We… Continue reading ALWAYS BE BUSY: 2022 WRAPPED-UP
Is ‘metaverse-marketing’ the next must-have on advertiser’s annual plans? It’s certainly going that way. But we’re in the midst of turbulent times, and at Always Be Content headquarters we’re keeping a close eye on the opportunities, watching it unfold with cautious excitement. We’ve seen the likes of Nike sell sneakers or ‘cryptokicks’ on… Continue reading There are Opportunities in the Metaverse, but Tread Carefully.
Ranked in the world’s top 10 universities, UCL has maintained its free-thinking credentials across the centuries. And that includes its approach to branding. Our brand work for the university has been recognised at higher education sector award schemes such as Heist and CUBO. Our innovative designs for Astor College helped UCL win Halls of… Continue reading UCL: Olympic Inspiration for London’s Global University
It’s now well into the fourth quarter of the year – the time when most organisations are in the thick of business planning for 2023. This may be a particularly challenging exercise for B2B marketing executives in the face of highly uncertain economic conditions, the threat of a recession, on-going geo-political problems and near run-away… Continue reading Turning Challenges into Opportunities: B2B Marketing in 2023
To mark World Savings Day, we’re sharing our recent work for Scottish Water. The ‘Water Is Always Worth Saving’ campaign underlines the importance of protecting this precious resource. Although it may seem like we get more than enough water, only 1% of rain lands where Scottish Water can access it. So, how can we be… Continue reading WATER IS ALWAYS WORTH SAVING.
There’s a definite trend towards living an alcohol-free life. Increasing numbers of us are ditching booze completely or at the very least moving towards moderation. And if you think it’s just middle-aged folk who can’t hack a hangover anymore then think again: Gen Z is also turning its back on the bevvy. Of course,… Continue reading WHY GOING ALCOHOL FREE IS COOL AF
