The Economist Group’s Impact team recently hosted their annual US Sustainability Week event in NYC. It offered a broad range of government officials, private sector business leaders and NGOs providing views on the current challenges and potential solutions for addressing the global climate change crisis. The event was expertly moderated by Economist Impact Global… Continue reading Hush hush: the push to suppress sustainability
Way back in 2019, Always Be Content was asked to lend a creative hand to Business Beats Cancer Edinburgh for their annual fundraising event. Staying true to our ethos: dare to care, working alongside Cancer Research UK was a no brainer. In the five years since, our involvement in the event has grown drastically. As… Continue reading ALWAYS BEATING CANCER
Was this sleet? Yes, coming sideways mixed with hail stones. Turning away from the gale force gusts, you could hear the sharp pitter-patter of ice pellets hitting your back. Welcome to filming in Scotland. We were on the hills round Talla Reservoir, making a new TV and cinema commercial for Scottish Water. We’d brought along… Continue reading FILMING UP A STORM FOR SCOTTISH WATER
It’s high time to face facts – 2023 was not a great year for planet earth. We bring this to the attention of the 139 elected officials in the US Congress who still deny the scientific consensus of human-caused climate change; and the likes of UK’s Global Warming Policy Foundation who according to the London… Continue reading Can the Average Person Do Anything About Global Warming?
There’s been plenty to keep us busy at Always Be Content this year. We’ve welcomed new clients, won awards, helped raise thousands for charity and perfected our best ‘blue steel’ poses (but more on that later!). We’ve got a lot to cover, so let’s dive in! AN AWARD-WINNING YEAR Our first taste of glory in… Continue reading ALWAYS BE ENERGETIC: 2023 IN REVIEW
While a relatively recent phenomenon, the Christmas ad has become a yuletide tradition. Every year, Britain’s biggest brands compete for our affections in a ‘Battle Royale’ of festive advertising. Our answer to America’s Super Bowl Ad has become increasingly competitive over the years. Lavish production values, stirring soundtracks and celebrity appearances are all to… Continue reading CHRISTMAS CRACKERS: OUR PICK OF THIS YEAR’S FESTIVE ADS
In Scotland, we’re lucky to have water that’s world-class. It’s clean, clear, great tasting and we can enjoy it at home at the turn of a tap. However, it’s a different story when we’re out and about. Most of us are too embarrassed to ask to use a tap in a café or bar, so… Continue reading TOP UP TAPS: SUSTAINABLE HYDRATION FOR THE NATION
A couple of years ago, metaverse mania was at fever pitch. Facebook announced it was changing its name to Meta and Mark Zuckerberg hailed the metaverse as the future of the internet, stating: “you’ll be able to do almost anything you can imagine”. The marketing and tech communities were buzzing over the seemingly limitless possibilities.… Continue reading WHAT HAPPENED TO THE METAVERSE?
According to a UN report issued earlier this year, human driven climate change is already causing widespread devastation. The world has a “brief and rapidly closing window to secure a livable future.” Among the startling facts, the report stated that some 3.3 billion people (about half the global population) live in areas classified as “highly… Continue reading Can you save the planet with style?
“It was like a Tardis full of unique clothes” Not every item of ‘slow fashion’ needs to be second-hand, vintage, recycled or upcycled. I just think you need to make mindful choices about what you wear, looking for things which you love and which will last. This dress was made by my auntie, Anne Higgins,… Continue reading Zoe’s Slow Fashion Story
