The on-going shake-up in media consumption means that it’s now harder than ever to reach the best customers by traditional means. Digital transformation is essential for sustainable growth by ‘fishing where the fish are’. It gives your marketing more data, attribution and accountability. But it’s also vital in retaining existing customers and… Continue reading Digital Transformation
Content, when you’re consuming it via social media, seems so easy to create. An Instagram story only last a few seconds, how much time could it take to make and edit? Yet, every single piece of branded content you have found useful, whether a blog, case study or even a tweet, was designed as part… Continue reading Content Marketing Simplified
People often say ‘anything can be content’. Is a TV ad content? Is a brochure content? A video of your cat being cute – is that content? But, when we use the word ‘content’, we mean something more specific. We’re talking about information (or experience) that’s designed for customers and prospects. It is… Continue reading CONTENT MARKETING
Good film used to be costly to make. The medium also required millions of bucks to reach a mass audience through TV ads. Today, changes in production technology and the advent of social video mean that every business must be in the movie business. Online film will continue to grow in importance for customer communications… Continue reading FILM & VIDEO
OSRAM Licht AG is a multinational lighting manufacturer based in Munich, Germany. They are currently undergoing a transformation to a high-tech photonics company. Photonics is technology that uses light –it is at the center of everything they do, and a key technology component of the information age. Their products cover the full spectrum of… Continue reading OSRAM: GUIDING LIGHT
The world’s largest private power company does well by doing good. Enel SpA is headquartered in Rome, Italy. They are the largest private distributor of electricity in the world – with about 74 million end-users worldwide. They are the leading private operator in renewable energy with a capacity of 46GW, and they employ over 68,000… Continue reading ENEL: A BRIGHTER FUTURE
“The devil is in the details” is an idiom that refers to initiatives which might seem simple at a first look. However, on closer examination, these promising projects often demand a significant amount of thought and work to complete. The phrase is widely attributed to German-born architect Ludwig Miles van der Rohe. This focused… Continue reading AMERICAN WATER: DEEP RESILIENCE
ING is a global bank with a strong European base. Their 53,000 employees serve over 38 million customers, corporate clients and financial institutions in over 40 countries. Their stated purpose is “To empower people to stay a step ahead in life and business.” Making the connection between banking and sustainable business practices may seem… Continue reading ING: BANKING ON SUSTAINABILITY
Climate change is a big problem. Humans are increasingly affecting the world’s weather. We are raising the earth’s temperature by burning fossil fuels, cutting down rainforests and farming livestock. Our activities add enormous amounts of CO2 to the atmosphere, increasing the greenhouse effect and global warming. Canada-based Algonquin Power & Utilities Corporation has… Continue reading ALGONQUIN: CLEAN AFFORDABLE ENERGY
After water, tea is the world’s most popular drink, so the global tea market is enormous – valued at over $55 billion USD. Consumer goods giant Unilever sells more tea than anyone else, controlling nearly 30% of the global branded tea business (including Lipton), and buying 12% of the world’s tea. The Problems with… Continue reading UNILEVER: SUSTAINABLE LIVING
