As Lewis Carol once wrote “if you don’t know where you are going, any road will get you there”. The same can be said of a non-existent or ill-defined business / marketing strategy. Consider your marketing strategy to be a vital routemap for your brand or business. Start with a thorough situation analysis. This… Continue reading BUSINESS STRATEGY
The EU’s upcoming General Data Protection Regulation (GDPR) is a highly complex piece of legal text. As such, it has raised a slew of questions and left businesses seeking guidance. In order to tackle the complexity of this law, we decided to put our thinking cap on and unearth some of the answers. Now that… Continue reading GUIDE TO GDPR 1: THE BASICS
In Part One, we set the scene for the GDPR. Here in Part Two, we will look at what’s actually inside the legislation. Packed into nearly 90 pages, 173 recitals and 99 articles, the GDPR is around three times as long as the previous law. It is not surprising then that wrestling this legislation… Continue reading GUIDE TO GDPR 2: THE CONTENTS
Many businesses hear ‘GDPR’ and think of a brewing storm. Warnings issued. Existing structures reinforced… Still. Despite all the preparation, there remains an air of restlessness. That’s because clarification is often lacking. Questions like ‘what does this really mean?’ or ‘does this apply to me?’ are often left unanswered. So, we’ve decided to… Continue reading GUIDE TO GDPR 3: BUSINESS ADVICE
Sleep Well, Dream Big was an idea that we’d been sleeping on for a long time. If we’re tired, then we know that we won’t be working at our highest creative capacity… which can be a bit of a problem when working in a creative industry. Over the years we’ve collected a fair amount… Continue reading Sleep Well, Dream Big
2019 has been a good year for us. So, as we close out the decade, we thought that it’d be more fun to reflect on all the positive things we’ve been doing. From welcoming ambitious interns in April to sleeping through November, it’s safe to say we’ve been pretty busy. And, despite the ongoing… Continue reading Always be reflecting
Everyday life has changed in ways we never expected. We’re all stuck indoors by order of the government. Schools are closed. Essential services are struggling. Many people are worried about their jobs. Just add an outbreak of a dangerous disease and it’s no wonder that you may be feeling a bit overwhelmed and stressed.… Continue reading WELLBEING: LOCKDOWN AND WFH
The Great British Entrepreneur Awards have recognised Pete as Creative Industries Entrepreneur of the Year, Scotland! The belief that true entrepreneurs focus as much on the culture of their business as they do the balance sheet is shared by Pete and GBEA – which led to our celebration at this year’s awards ceremony. … Continue reading Reinventing the agency model reaps awards
It was the summer of ’04, mid-August Edinburgh was thick with tourists and performers, the air smelled of hops, pollen and spilt cider. Everywhere I walked someone shoved a flyer for a comedy show that involved some form of audience participation into my reluctant hands. That summer I wanted to work, save-up for… Continue reading Helping Business Beat Cancer
