Always Be Content: Wake Up
Returning to the founding principles of marketing and ‘providing a solution to your customers problems’ – Google, and its new algorithm, want to serve its users directly from its own search page; reducing the need for click throughs, search rankings and even paid listings. Google want to be the platform.
It’s now recorded that 50% of all Google searches don’t go anywhere else, that they remain isolated on Googles search page, and this is only going to increase.
Therefore, Craig explained, you need to make sure that your website is accessible and functional, not only to your customers, but for Google itself; so that its bots can easily trawl through your sites, distilling relevant information, so that it can present it to your target audience.
There are plenty of ways to do this, and luckily Craig himself is an expert; closing his speech with a reassuring message, “it’s my job to help clients with these issues. So, please don’t worry, just get in touch!”
After a couple of ‘Star Treatment’ cocktails and some delightful conversation, our event laid its head down on the pillow and fell into a dreamy slumber.
We had a great time chatting about the science behind sleeping well, the courage that it takes to dream big, and that our digital worries can all be solved by our very own Craig Fairgrieve!
Sleep Well and Dream Big!