As her work placement comes to a close, Stella Hosier looks back at her last 6 months at Always Be Content. For my third year of university, I had the option of doing a 6-month work placement or participating in a group consultancy project alongside a standard module. I chose the placement because the idea… Continue reading ALWAYS BE EXPERIENCING: A PLACEMENT AT ALWAYS BE CONTENT
As the first half of the year nearly draws to a close, our intern Stella takes a closer look at 3 sustainability trends that are shaping 2023. 1. ESG Standards & Regulation In recent years, environmental, social and governance (ESG) factors have gained recognition as drivers of long-term growth and shareholder value. While ESG-focused investment… Continue reading 3 Sustainable Business Trends Shaping 2023
Did you know that Edinburgh is a global centre of expertise in cancer research and treatment? Back in 2019, we didn’t. As so often happens with these things, we were asked by a friend to lend a little pro bono creative support to a new charity initiative, Business Beats Cancer Edinburgh. Led largely by a… Continue reading CREATIVITY BEATS CANCER
In recent years, asset managers have channeled vast amounts of capital into ESG-focused equities and investment funds. Partly, it’s due the growing global awareness, interest and concern about ESG-focused issues. But it’s mostly because there’s compelling evidence that companies which do better environmentally, socially and administratively tend to do better financially. In October 2022, PwC… Continue reading Identifying Best Practices in ESG Marketing & Communications
C2ES / Center for Climate and Energy Solutions is celebrating their 25th Anniversary this spring. They deserve kudos for being a true first mover and thought leader in efforts to secure a safe and stable global climate by accelerating the transition to net-zero greenhouse gas emissions. This non-partisan NFP organization was established as the Pew… Continue reading C2ES: Celebrating a First Mover in Helping Reduce Global Greenhouse Gas Emissions
It is no surprise that massive amounts of capital have flowed towards ESG-focused companies and investment funds on both sides of the Atlantic in recent years, based on greater awareness of sustainability issues, growing recognition from organizations like McKinsey that ESG factors can have a positive material impact on a company’s performance, regulatory pressures, and… Continue reading Is it Possible to Make Smarter ESG-Driven Investment Decisions?
AI’s future value or peril to society is as of today both unknown and unknowable. And this rather unnerving reality has sent ripples of panic across the globe as industry leaders and experts have been stepping forward to raise the alarm bells. At no point in the metaverse-buzz of 2021-2022 did we worry that its… Continue reading The AI uprising – do we freak out or geek out?
There’s something magical about a new book. The pristine pages. The uncracked spine. The promise of being taken on a journey by someone else’s words. Reading is one of the easiest ways to expose yourself to new ideas and perspectives. It also helps you relax. Studies show reading for just 6 minutes can reduce your… Continue reading Feed Your Mind: 5 Great Marketing Books That Aren’t Marketing Books
We recently had the pleasure of working with HindSight, an innovative Scottish start-up which has found a ground-breaking new way to keep cyclists safe. Their cycling glasses feature rear-view lenses which let users see what’s behind them. This allows cyclists to increase their situational awareness while keeping their eyes on the road. PREHISTORIC ATTITUDES Our… Continue reading REVOLUTIONISING CYCLING SAFETY
Our Intern Stella Hosier takes an in-depth look at the environmental and societal harm caused by ‘fast fashion.’ I first became aware of the impact the fashion industry has on the planet, and the people who work in it, when I watched a film called The True Cost by Andrew Morgan. The film documents the… Continue reading THE PRICE OF FASHION: WHY THE CLOTHES INDUSTRY NEEDS TO SLOW DOWN
