https://www.youtube.com/watch?v=tJxfJGo-vkI ORGANISING PRINCIPLES In the colour-coded world of organisational science, ‘teal’ organisations are said to be more efficient and effective than the traditional hierarchies of business. Replacing the classic pyramid of conventional organisations with empowered teams, self-directed decisions and rapid solutions, truly evolved organisations are changing the way business thinks about business. Everyone has experienced… Continue reading Holacracy
WHY VALUES-BASED ORGANISATIONS DO BETTER Management guru Peter Drucker observed that “Culture eats strategy for breakfast.” It’s a thought borne out in modern business by the nagging feeling that – despite the best intentions and efforts of smart people – traditional management doesn’t quite work. Another crank of the strategy handle fails to get the… Continue reading Designing values-based organisations
“I think marketing is a waste of money.” “Marketing doesn’t matter in our business.” “It’s just the colouring in, isn’t it?” Many marketing heads hear this kind of backchat in their business – especially when asking for budget or defending investment with sceptical C-suite colleagues. Your CEO can ask “How do we know if… Continue reading How to prove your worth as a CMO
Who are the UK superbrands? Which brands are gaining ground and who’s slipping out of sight? And how does the Ruber Effect explain the winners and losers in the race for brand leadership? When my daughter was small, I once took her to the horse racing. Children aren’t allowed to bet, so I put some… Continue reading Winning and losing in the brand race
As marketing evolves, innovations come in waves. Trends swing towards some new ‘science of selling’. And then, as everyone wearies of the cynicism, dullness and disappointing results, the pendulum swings back towards making creative work that’s relevant, captivating and uplifting. How to prove your worth as a CMO Winning and losing in the brand… Continue reading SELL OF THE CENTURY
There’s a difference between being competitive in the market and being seen to be different. The difference is about 600% ROI, according to longitudinal research across diverse sectors by the Customer Experience Institute at the University of Monaco. A distinctive customer experience (CX) breeds a culture of excellence and builds customer loyalty and lifetime… Continue reading Customer Experience
In marketing, you’re always trying to get people to change behaviour, to do something different. You may simply want customers to choose your brand more often. You may want employees to act in different ways. You may want to change your company culture. The problem is that in many instances, persuasion… Continue reading Behaviour change
Back in the mid-90s when we first engaged in digital marketing, we were very naïve. Our agency won the global account for one of the world’s first ‘internetworking’ companies – a brilliant, innovative early competitor to Cisco which cashed-in in the dotcom boom. We had email at a point when there was no-one else… Continue reading DIGITAL MARKETING
From the client side perspective, bringing together different media and creative agencies is a hassle. As a full service agency, we make the integration of brand strategy, creative campaigns and channel marketing simple and straightforward with clear lines of accountability. Media planning and buying has become more complex. It’s more finicky with varying online… Continue reading MEDIA PLANNING & BUYING
Everybody thinks they know what Customer Experience is. It seems obvious. Customers buy something from you – and then they’re either happy or not, right? At its simplest, customer experience lets you measure customer satisfaction across each touchpoint. You can then set objective service standards which, in turn, help ensure the optimal customer experience.… Continue reading CUSTOMER EXPERIENCE
