These are not easy times for the US banking sector to say the least. Equity valuations have taken a beating following the failure of Silicon Valley Bank and Signature Bank in NYC back in March. The Dow Jones US Bank Index is -23.94% for the last year. CNN reported that US banks are sitting on… Continue reading Is Now the Right Time for US Banks to Focus on Building Brand Trust?
Marketing professionals know that identifying the right target audience is vital in B2B. The trouble is that it’s often easier to think about things other than the customer – and that can set you off in a completely wrong direction. As the Cheshire Cat observes in Lewis Carroll’s classic book “Alice’s Adventures in Wonderland” –… Continue reading 7 WAYS TO IDENTIFY THE RIGHT B2B AUDIENCE
What is “Energy Security” and why should people even worry about it? The International Energy Association (IEA) defines it simply as “the uninterrupted availability of energy sources at affordable prices.” They go on to note that “Energy security has many aspects: long-term energy security mainly deals with timely investments to supply energy in line with… Continue reading What is US “Energy Security?” Why Does it Matter?