ORSTED: WORLD LEADING SUSTAINABILITY

Who is the world’s most sustainable company? What sector are they in? How do you even achieve sustainability? And how long does it take to become so sustainable?   There’s a lot to unpack here. But the best way to answer these questions is to think about why we need companies to be more sustainable… Continue reading ORSTED: WORLD LEADING SUSTAINABILITY

IBERDOLA: POWERING AHEAD

For most of 2020, companies across the globe have been pulling back on investments in the face of the COVID-19 pandemic. Meanwhile, Iberdola has sought sustainability-oriented growth opportunities. While retrenchment has been the order of the day, few firms have attempted to make major acquisitions. The notable exception to this pattern is Spanish energy giant,… Continue reading IBERDOLA: POWERING AHEAD

ACCENTURE: WALKING THE TALK

It’s hard to conceive how a professional services company with over $40 billion in revenues and 506,000 employees, operating in more than 120 countries, can be viewed as an innovative leader in sustainable business practices. The good news is that mammoth management consultants, Accenture, fits the bill as a sustainability leader on several levels.  … Continue reading ACCENTURE: WALKING THE TALK

METSO OUTOTEC: CRUSHING IT

Is it possible for a big company that manufactures heavy equipment for crushing and screening aggregates, minerals processing, metal refining, chemical processing as well as metal / waste recycling – to have a truly sustainable business model?   This counter-intuitive proposition warrants further investigation. Back in July of 2020 Metso and Outotec merged. Metso was… Continue reading METSO OUTOTEC: CRUSHING IT

CHR HANSEN: CULTURE OF SUSTAINABILITY

One billion people consume their products each day. Every second cheese and yogurt in the world contains at least one of their natural ingredients. It’s impossible not to come across this company, even if you’ve never heard of them.   We are, of course, talking about Chr. Hansen, the 150-year-old Danish bioscience company that develops… Continue reading CHR HANSEN: CULTURE OF SUSTAINABILITY

UMICORE: CATALYSTS FOR CHANGE

Umicore N.V. (formerly Union Minière) is a multinational materials technology company headquartered in Brussels, Belgium. The company traces its roots back to an Anglo-Belgian mining company which operated in the copper-belt in modern day Democratic Republic of the Congo between 1906 and 1966.   Umicore was formed by the merger of four companies in the… Continue reading UMICORE: CATALYSTS FOR CHANGE

STOREBRAND: INVESTING FOR ESG

Storebrand Group is a leading company in the Nordic market for long-term savings and insurance. They manage more than NOK 880 bn ($ 92.7 billion USD) making them one of Norway’s largest asset managers. They are also in the pension & savings business, with 40K corporate and 2 million individual customers. They offer health, P&C… Continue reading STOREBRAND: INVESTING FOR ESG

NESTE: SUSTAINABILITY REFINED

What are the most defining features of modern life?   If you said ‘cars’ and ‘plastics’, you are correct. Alternatively, you could have just said ‘oil’, since the common link between cars and plastics is petroleum.   But the problem with oil is that it produces potent greenhouse gases when we burn it in cars… Continue reading NESTE: SUSTAINABILITY REFINED

AMERICAN WATER: PRECIOUS RESOURCE

Sustainability flows in torrents at American Water Works. They’re the largest publicly traded US water and wastewater utility company. They serve around 15 million people across 16 American states. People depend on them.   American Water is also a company that dares to care about sustainable business practices. President CEO Walter Lynch has described the… Continue reading AMERICAN WATER: PRECIOUS RESOURCE

BUSINESS STRATEGY

As Lewis Carol once wrote “if you don’t know where you are going, any road will get you there”. The same can be said of a non-existent or ill-defined business / marketing strategy. Consider your marketing strategy to be a vital routemap for your brand or business.   Start with a thorough situation analysis. This… Continue reading BUSINESS STRATEGY