Good film used to be costly to make. The medium also required millions of bucks to reach a mass audience through TV ads. Today, changes in production technology and the advent of social video mean that every business must be in the movie business. Online film will continue to grow in importance for customer communications… Continue reading FILM & VIDEO
So, you’ve been volunteered to appear in an online video or company film? That’s great since ‘hearing from company experts’ is the third most important thing potential customers want. (After price information and market comparisons.) It’s a chance for you to shine, to get over your views and get noticed. Unfortunately for the unprepared,… Continue reading How to look the part on film
It’s true. Online video content is highly watchable and highly shareable. You know it. You’ve done it. The number of mobile videos we’re watching is doubling every year. And, indeed, online video content is valuable in terms of SEO. (Since Google upranks video since it enhances the user experience and, just perhaps, because… Continue reading Online Video
Videos are the supreme brain candy. In the US, mobile video ad revenues grew by 145% between 2015 and 2016.(1) Cisco estimates that 82% of all consumer traffic will come from video IPs by 2021.(2) While in the UK, 37.1 million adults watched 11.6 billion YouTube videos last July alone.(3) We seem to be… Continue reading VIDEO: STATS AND FACTS
OSRAM Licht AG is a multinational lighting manufacturer based in Munich, Germany. They are currently undergoing a transformation to a high-tech photonics company. Photonics is technology that uses light –it is at the center of everything they do, and a key technology component of the information age. Their products cover the full spectrum of… Continue reading OSRAM: GUIDING LIGHT
The world’s largest private power company does well by doing good. Enel SpA is headquartered in Rome, Italy. They are the largest private distributor of electricity in the world – with about 74 million end-users worldwide. They are the leading private operator in renewable energy with a capacity of 46GW, and they employ over 68,000… Continue reading ENEL: A BRIGHTER FUTURE
“The devil is in the details” is an idiom that refers to initiatives which might seem simple at a first look. However, on closer examination, these promising projects often demand a significant amount of thought and work to complete. The phrase is widely attributed to German-born architect Ludwig Miles van der Rohe. This focused… Continue reading AMERICAN WATER: DEEP RESILIENCE
ING is a global bank with a strong European base. Their 53,000 employees serve over 38 million customers, corporate clients and financial institutions in over 40 countries. Their stated purpose is “To empower people to stay a step ahead in life and business.” Making the connection between banking and sustainable business practices may seem… Continue reading ING: BANKING ON SUSTAINABILITY
Climate change is a big problem. Humans are increasingly affecting the world’s weather. We are raising the earth’s temperature by burning fossil fuels, cutting down rainforests and farming livestock. Our activities add enormous amounts of CO2 to the atmosphere, increasing the greenhouse effect and global warming. Canada-based Algonquin Power & Utilities Corporation has… Continue reading ALGONQUIN: CLEAN AFFORDABLE ENERGY
After water, tea is the world’s most popular drink, so the global tea market is enormous – valued at over $55 billion USD. Consumer goods giant Unilever sells more tea than anyone else, controlling nearly 30% of the global branded tea business (including Lipton), and buying 12% of the world’s tea. The Problems with… Continue reading UNILEVER: SUSTAINABLE LIVING
