Recently we had the pleasure of creating a campaign for the IOC (institute of Coding) to promote ‘Click Start’, a new digital training course. It equips young people with the skills they need to enjoy better pay and opportunities. Crucially, Click Start is completely free. No previous experience is required either, just a desire to take your career to the next level.
The digital sector in the UK has experienced massive growth. There are now over 850,000 advertised vacancies, but employers are struggling to find suitable candidates. ‘Click Start’ is part of the government’s drive to address this skills gap. With an estimated 82% of jobs now requiring digital skills, it’s safe to say they’re in high demand.
Our social media campaign for Click Start has been rolled-out on Facebook, Instagram, TikTok and Snapchat. Vibrant visuals and animated typography are used to grab the audience’s attention and direct them to a landing page where they can learn more about the course and sign-up. We also highlight the amazing opportunities digital offers with a series of videos featuring young people who are doing great things. They come from a variety of backgrounds, and each has their own story about how they broke into the sector
PRISHA
Prisha grew up with a chronic condition and a disability. She dreamed of working in tech when she was younger and borrowed her parent’s phone to film content about her condition to raise awareness. Now she works for Google in Digital Marketing.
AMBER
Amber studied Accounting and Economics at University but decided the world of finance wasn’t for her. However, she saw there were opportunities in tech and within two weeks of starting a part-time coding course, she landed a job. Now she is an award-winning software engineer with a travel company.
TOBY
Toby grew-up on a council estate and didn’t go to University. However, he always liked technology and landed an apprenticeship with a local technology company. Now he’s a Cloud Engineer with an international technology business.
LYNDSEY
Growing-up in the countryside, Lyndsey never considered tech as a career path. She hated the coding courses she took at Uni but when she tried a free online course, something clicked. Now she’s a software engineer working in start-ups.
MELVIN
Melvin originally wanted to study medicine but now he’s working on a tech start-up called ‘Atlas Black’. It’s a social media app for black heritage students which tackles the key issues they face, such as higher dropout rates and increased mental health issues.
Whatever you want to do, digital skills can help you do it better. If you’re a young person and you’re wondering what your next step should be, why not apply for Click Start? The course is absolutely FREE so you have nothing to lose! Find out more here.
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