Much is being written about Generative Artificial Intelligence, a type of AI technology that can produce various types of content – including text, imagery, audio along with analyzing huge amounts of data fast and automating many tasks. It begs several questions for B2B marketers and corporate senior management – what can AI do better than… Continue reading Will AI Render Marketers Obsolete?
A couple of years ago, metaverse mania was at fever pitch. Facebook announced it was changing its name to Meta and Mark Zuckerberg hailed the metaverse as the future of the internet, stating: “you’ll be able to do almost anything you can imagine”. The marketing and tech communities were buzzing over the seemingly limitless possibilities.… Continue reading WHAT HAPPENED TO THE METAVERSE?
Recently we had the pleasure of creating a campaign for the IOC (institute of Coding) to promote ‘Click Start’, a new digital training course. It equips young people with the skills they need to enjoy better pay and opportunities. Crucially, Click Start is completely free. No previous experience is required either, just a desire to… Continue reading CLICK START: GET NEXT LEVEL DIGITAL SKILLS
Meeting people and getting educated is perpetually the name of the game in the tech industry, which is why conferences like Turing Fest are so important. This week I had the privilege of attending Turing Fest, the UK’s biggest cross-functional tech conference that descends on Edinburgh each year. Vibrant, inspiring, and thought-provoking talks ignited caffeine-fuelled… Continue reading Turing Fest 2023: A High-Tech Treat takes Edinburgh by Storm
AI’s future value or peril to society is as of today both unknown and unknowable. And this rather unnerving reality has sent ripples of panic across the globe as industry leaders and experts have been stepping forward to raise the alarm bells. At no point in the metaverse-buzz of 2021-2022 did we worry that its… Continue reading The AI uprising – do we freak out or geek out?
“Thinking is a human feature. Will AI someday really think? That’s like asking if submarines swim. If you call it swimming then robots will think, yes.” Noam Chomsky Artificial Intelligence used to be the stuff of science fiction, but now it’s an everyday reality. It’s what moves certain e-mails to your spam folder, powers… Continue reading Do Androids Dream of Electric Ads?
What’s the connection between NFTs, Weetabix, and Doppelgangers? We’ll get to that later. Yesterday was the Marketing Society Scotland’s Digital Day – a day dedicated to listening to a variety of industry leaders share their view on where we are and where we’re going with digital. As well as what it all means for marketers.… Continue reading A New Wave of Collaboration: The Key to Creative Success
For senior people, it’s never been more important to understand the online ecosystem. It’s never been more urgent to appreciate how digital drives business and shapes the customer experience. At its most basic, SEO drives digital. And digital drives business – from direct sales to brand trust to future sustainability. But, it’s a… Continue reading SEO for the CEO
4 simple ways to tell if you have rich content. Even without a technical Search Engine Optimisation Report, there are some simple ‘rules of thumb’ to get a sense of how hard your content is working. Remember that just Googling your own site or target search terms is likely to be misleading. The results… Continue reading Let your mind go Googly
Does your website performance suck?You’re not alone. For all kinds of good reasons, lots of businesses have bad websites. We’ve all been there. Sites that don’t show up on search engines. Pages with low or no traffic. Deadweight content that doesn’t generate clicks from search, or simply ramps up your digital marketing costs. And,… Continue reading Wake up to Google’s new reality
