A BOLD CLAIM BUT
WE BELIEVE IT’S TRUE
Even in sophisticated businesses, where there’s in-depth expertise in customer experience, it’s often hard to bring the strategy to life. That’s where we can help.
It’s probably true that those with a genuine track record in customer experience are highly sought-after. Even in well-developed markets, brands often struggle to recruit people with the experience and insight to drive profit from data, or even to draw benefit from basic customer satisfaction scores.
Perhaps your own ‘CX science’ is up to scratch. Even so, there can be considerable constraints in bringing the strategy to life.
You may have a great CX plan and want rapid implementation. But, in traditional communications and brand activation, there’s still a disconnect.
That’s why in our view, conventional ‘creative’ agencies just don’t get it. A single ‘big hit’ process is simply too cumbersome, too slow and costly.