WHY FILM MATTERS
MORE THAN EVER
Online film will continue to grow in importance for customer communications for two very different reasons.
First, online video matters to search engine optimisation (SEO). Google upranks sites with strong user experience, and mobile-friendly content.
Well-optimised online film can tick those SEO boxes for you. And, of course, it doesn’t harm that Youtube is part of the Google ecosystem.
Second, and more important, video matters to customers, especially in B2B.
After pricing and competitive data, what’s the next most important thing prospective customers want?
They want to hear from the company’s experts. Not sales blurb, not case studies, not product sheets, not ‘think-pieces’ – they want to hear from you.
Uniquely, online film can deliver engaging information and convey a sense of the company culture in a way that no other medium can.