Category: Marketing

As marketing evolves, innovations come in waves. Trends swing towards some new ‘science of selling’. And then, as everyone wearies of the cynicism, dullness and disappointing results, the pendulum swings back towards making creative work that’s relevant, captivating and uplifting.   How to prove your worth as a CMO Winning and losing in the brand… Continue reading SELL OF THE CENTURY

Everybody thinks they know what Customer Experience is. It seems obvious. Customers buy something from you – and then they’re either happy or not, right?   At its simplest, customer experience lets you measure customer satisfaction across each touchpoint. You can then set objective service standards which, in turn, help ensure the optimal customer experience.… Continue reading CUSTOMER EXPERIENCE