In a world oversaturated with advertisements and constant digital noise, business audience are no longer just looking for products and services —they are often looking for brands that stand for something. Purpose-driven marketing isn’t just a trend; it’s a powerful strategy that aligns a brand’s values with those of its audience, fostering trust, loyalty, and… Continue reading Marketing with Purpose
Are you a marketer interested in furthering your education with Mark Ritson’s Mini MBA? Have you found yourself wondering if the course is right for you? Is it worth your time? Your money? Are marketing skills even worth any investment these days? Well, if you’ve been umming and ahhing over enrolling, if you need the… Continue reading ABC meets MMBA: Our Review of Mark Ritson’s Mini MBA
While a relatively recent phenomenon, the Christmas ad has become a yuletide tradition. Every year, Britain’s biggest brands compete for our affections in a ‘Battle Royale’ of festive advertising. Our answer to America’s Super Bowl Ad has become increasingly competitive over the years. Lavish production values, stirring soundtracks and celebrity appearances are all to… Continue reading CHRISTMAS CRACKERS: OUR PICK OF THIS YEAR’S FESTIVE ADS
It’s that time of year in Edinburgh, again. Warm, long sunny evenings and the steady drumbeat of tourists marching up the Mile is continuing to grow as August approaches. The festival-season anticipation is palpable, as our beloved Edinburgh prepares to welcome back all forms of festival goodness – from International, to Fringe, and – a… Continue reading BOOK BLISS
There’s something magical about a new book. The pristine pages. The uncracked spine. The promise of being taken on a journey by someone else’s words. Reading is one of the easiest ways to expose yourself to new ideas and perspectives. It also helps you relax. Studies show reading for just 6 minutes can reduce your… Continue reading Feed Your Mind: 5 Great Marketing Books That Aren’t Marketing Books
Is ‘metaverse-marketing’ the next must-have on advertiser’s annual plans? It’s certainly going that way. But we’re in the midst of turbulent times, and at Always Be Content headquarters we’re keeping a close eye on the opportunities, watching it unfold with cautious excitement. We’ve seen the likes of Nike sell sneakers or ‘cryptokicks’ on… Continue reading There are Opportunities in the Metaverse, but Tread Carefully.
It’s now well into the fourth quarter of the year – the time when most organisations are in the thick of business planning for 2023. This may be a particularly challenging exercise for B2B marketing executives in the face of highly uncertain economic conditions, the threat of a recession, on-going geo-political problems and near run-away… Continue reading Turning Challenges into Opportunities: B2B Marketing in 2023
Followed by millions, showered with likes, and courted by brands, social media influencers are big business. In fact, it’s estimated the total spending on influencers by brands could reach $16.4 billion this year. Influencers organically build-up a relationship with their audience, who feel they have a personal connection with them, and it is this personal… Continue reading Follow The Leader: The Rise of Social Media Influencers
“I think marketing is a waste of money.” “Marketing doesn’t matter in our business.” “It’s just the colouring in, isn’t it?” Many marketing heads hear this kind of backchat in their business – especially when asking for budget or defending investment with sceptical C-suite colleagues. Your CEO can ask “How do we know if… Continue reading How to prove your worth as a CMO
Who are the UK superbrands? Which brands are gaining ground and who’s slipping out of sight? And how does the Ruber Effect explain the winners and losers in the race for brand leadership? When my daughter was small, I once took her to the horse racing. Children aren’t allowed to bet, so I put some… Continue reading Winning and losing in the brand race
