Ahhh, Advertising Week Europe 2026. Though the (new) year is hurtling by at lightspeed, we always welcome its arrival. Three days of ambitious ideas, ambitious leaders and ambitious forecasting, in sunny London, nonetheless. Rubbing shoulders with our industry peers, it wouldn’t be remiss to say, “great minds think alike”. But this year’s Ad Week had… Continue reading Advertising Week 2026: Trust Issues in the Era of AI
This week, on an unseasonably warm November Wednesday, we made our way to the Queen Elizabeth II Centre in Westminster for the Marketing Society’s London edition of Changemakers. With this year’s theme being “Challenge”, the day fittingly opened in the realm of politics. While no one quite knew what to expect from a former Chief of… Continue reading Changemakers 2025: Challenge Where It Counts
It’s April already (we know, we can’t believe it either). And that means one thing in adland: Advertising Week Europe! If you’ve never been, Advertising Week is a three-day event packed full of bold ideas, big brands, and advertising’s greatest minds discussing the future of advertising. This year? It was all about AI,… Continue reading Advertising Week 2025: Heritage, Humour, and a Hell of a Lot of AI
If there’s one thing we love about marketing, it’s that it never stands still. But how often do we stop to ask: What kind of impact are we making? Are we shaping culture and driving progress—or just chasing clicks and conversions? This year’s Marketing Society Changemakers Conference tackled that question head-on with the theme Impact, holding its first-ever event… Continue reading Impactful Insight from The Changemakers Conference 2024
In a world oversaturated with advertisements and constant digital noise, business audience are no longer just looking for products and services —they are often looking for brands that stand for something. Purpose-driven marketing isn’t just a trend; it’s a powerful strategy that aligns a brand’s values with those of its audience, fostering trust, loyalty, and… Continue reading Marketing with Purpose
Are you a marketer interested in furthering your education with Mark Ritson’s Mini MBA? Have you found yourself wondering if the course is right for you? Is it worth your time? Your money? Are marketing skills even worth any investment these days? Well, if you’ve been umming and ahhing over enrolling, if you need the… Continue reading ABC meets MMBA: Our Review of Mark Ritson’s Mini MBA
While a relatively recent phenomenon, the Christmas ad has become a yuletide tradition. Every year, Britain’s biggest brands compete for our affections in a ‘Battle Royale’ of festive advertising. Our answer to America’s Super Bowl Ad has become increasingly competitive over the years. Lavish production values, stirring soundtracks and celebrity appearances are all to… Continue reading CHRISTMAS CRACKERS: OUR PICK OF THIS YEAR’S FESTIVE ADS
It’s that time of year in Edinburgh, again. Warm, long sunny evenings and the steady drumbeat of tourists marching up the Mile is continuing to grow as August approaches. The festival-season anticipation is palpable, as our beloved Edinburgh prepares to welcome back all forms of festival goodness – from International, to Fringe, and – a… Continue reading BOOK BLISS
There’s something magical about a new book. The pristine pages. The uncracked spine. The promise of being taken on a journey by someone else’s words. Reading is one of the easiest ways to expose yourself to new ideas and perspectives. It also helps you relax. Studies show reading for just 6 minutes can reduce your… Continue reading Feed Your Mind: 5 Great Marketing Books That Aren’t Marketing Books
Is ‘metaverse-marketing’ the next must-have on advertiser’s annual plans? It’s certainly going that way. But we’re in the midst of turbulent times, and at Always Be Content headquarters we’re keeping a close eye on the opportunities, watching it unfold with cautious excitement. We’ve seen the likes of Nike sell sneakers or ‘cryptokicks’ on… Continue reading There are Opportunities in the Metaverse, but Tread Carefully.
