A few of us at ABC took some time off the day job for the ultimate “busman’s holiday”. Yes, you guessed it, we went to Advertising Week. In its 10th live edition, Ad Week switched it up with a move from Piccadilly’s Picturehouse Central to 180 Studios at the Strand. Based in the heart… Continue reading Elephants, atomic soup & marketing magic: Ad Week 2024
As her work placement comes to a close, Stella Hosier looks back at her last 6 months at Always Be Content. For my third year of university, I had the option of doing a 6-month work placement or participating in a group consultancy project alongside a standard module. I chose the placement because the idea… Continue reading ALWAYS BE EXPERIENCING: A PLACEMENT AT ALWAYS BE CONTENT
Ranked in the world’s top 10 universities, UCL has maintained its free-thinking credentials across the centuries. And that includes its approach to branding. Our brand work for the university has been recognised at higher education sector award schemes such as Heist and CUBO. Our innovative designs for Astor College helped UCL win Halls of… Continue reading UCL: Olympic Inspiration for London’s Global University
A couple of weeks ago, we attended the Nod Awards. Our name, Always Be Content, was a source of interest to the hosts the Mac Twins. Were we ‘content’ as in happy, or ‘content’ as in marketing? Well, we’re both! Great content should make you happier. Content should make businesses more at ease, as… Continue reading How to be content
Content, when you’re consuming it via social media, seems so easy to create. An Instagram story only last a few seconds, how much time could it take to make and edit? Yet, every single piece of branded content you have found useful, whether a blog, case study or even a tweet, was designed as part… Continue reading Content Marketing Simplified
Branded content is the name of the game. In fact, The Drum recently hosted a panel discussion in London, titled ‘Branded content’. It was informative and inspiring, and it spurred us to delve further into the matter. So, here’s our attempt to capture the true nature of branded content. Free to Partake Let’s… Continue reading Branded Content
It’s Christmas, 1996. My aunt passed me a small yellow cardboard box, overlaid with a botanical drawing of flowers. Inside, nestled in hot pink shredded tissue paper were tiny wrapped gifts: a costume ring, a pen, a rose quartz bracelet and a set of fortune cards. A fairly cracking gift to the average 11-year-old,… Continue reading Seen. Heard. Understood.
