Most marketing professionals dream of developing campaigns that produce results now – but also build long-term relationships with customers.
Every CMO feels the pressure to produce quick-fire impact. But while branding takes time, an all tactical approach usually runs out of steam too fast. (Or degrades long-term brand trust.) Our proven methods help you solve the ‘brand and demand’ conundrum. We develop rapid strategies and award winning creative ideas that drive ‘direct-to-customer’ business and enhance the brand experience.
According to a Harris Poll in Utility Week, public trust in the average UK water company is just 57%. Our campaign for Scottish Water helped raised trust levels to a record 91% among those who were campaign-aware – with a 13% increase over those who felt unaware of the campaign. ‘Your Water Your Life’ won at the UK Marketing Awards, UK Content Awards and Marketing Society Star Awards.
CHAMPS / NHS
In the second wave of the pandemic, the North West of England was badly hit. And young people often got the blame. So, a coalition of local authorities partnered with the NHS to develop a campaign aimed at young people. Using highly targeted digital media, the campaign had a 20% click-through-rate. Infections among young people dropped by 42% vs 32% for general population.
British Gas is the UK’s largest energy company. We were appointed to help the energy giant re-engage with B2B audiences and build new content focused relationships with key segments. The campaign saw dramatic improvements in cost for traffic and strong conversion – up to 60% ‘additionality’ over base sales levels. NPS was raised by +28 and customer numbers increased for the first time in a decade.
University College London is ranked among the world’s top 10 academic institutions. With around 40,000 students – 40% from overseas – it’s one of the largest universities in the UK. Our student experience helped increase student satisfaction scores by 18% while our brand campaign won at the higher education sector Heist Awards and CUBO Awards for best international initiative.
Weir Group is a pure play global engineering business with a mission to make mining more sustainable. We developed the core creative on the sustainability strategy which we then built into internal communications and integrated into the online stakeholder comms and investor relations. Weir’s shares enjoyed a 12% uplift in value.
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