WHY CUSTOMER EXPERIENCE
IS A CONTACT SPORT
We are living in the most over-stimulated, distracted era humanity has ever known.
The average person checks their phone every 7 minutes – about 150 times a day. We crave the quick hit of feeling connected, of being liked, of not missing out. Yet, in the attention economy, we also know how people invest their time.
On average, people use 27 apps a month. But 80% of the time is spent on just 5 apps. They visit about 100 websites a month, but just 4 or 5 sites account for 44% of the dwell time.
It’s the noisiest, most competitive media environment imaginable. So getting attention and gaining engagement is tough. Very tough.
But we do know what people like to look at and read about: Animals, Babies, Cars, Celebrities, Disasters,
Entertainment, Fashion, Money, Sex, Sports, War, Weddings