THE GREAT CONSTANT
IN LIFE AND BUSINESS
“Art and Life are different,” said the philosopher Goethe. “That is why one is called Art and the other Life.”
Yet, in marketing, across diverse sectors and industries, the challenges often remain remarkably similar.
The reason is perhaps that great constant in any human enterprise – human beings.
Whether employees or customers, the fundamental drivers and behaviours which determine the dynamics of business and mould the likely outcomes tend to be people-shaped.
And so, across widely differing sectors, it’s possible to draw parallels and to deduce constant principles.